Taylor Swift is one of the most expensive and in-demand concert singers. This is the case, particularly since her most recent Eras tour surpassed sales records. According to Pollstar data, Talylor has already earned more than $300 million from the first 22 concerts of her Eras tour.
“Even in the overheated economics of the post-pandemic live industry, those are especially balmy figures. But there’s plenty of evidence that Swift is driving the economy beyond the stadiums she’s filling,” Pollstar says. “Online research group QuestionPro estimated that the U.S. leg of the tour will generate $5 billion in economic impact, “more than the gross domestic product of 50 countries,” according to the researchers.”
Pollstar added that during Swift’s three Soldier Field shows, hotel occupancy in Chicago reached over 97 percent. Las Vegas had the greatest post-pandemic tourism spending. “Swift is a stronger motive force than gambling, buffets and cheap booze. In the live industry, tour timing is always a discussion. Artists and agents want to ensure they aren’t out against similar acts vying for the same venues. But Swift’s timing was near perfect in a macroeconomic sense as well.”
The site also added that Taylor earns more than $13 million from each date on her Eras tour, with an average of 54,000 people attending each event. After it concludes in London next year, her tour might become the first to surpass the $1 billion mark.