During the lock-down, OTT platform presence increased in India by 26% and is expected to generate a revenue of $4.5 billion between 2020 to 2025. According to the MPA’s report, in 2020 India generated the revenue of $1.4 billion in online video industry. The top contributor were:
- YouTube: 43%
- Disney+ Hotstar:16%
- Netflix:14%
- Amazon Prime Video: 7%
- Facebook: 5%