Virat Kohli topped the charts as India’s most valued celebrity for the fourth consecutive year. He has a brand value of $ 237.7 million even after the Covid-19 pandemic, according to Duff & Phelps’ report-‘Embracing the New Normal’.
The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence.
Bollywood actor Akshay Kumar ranked second with a brand value of $118.9 million, a jump of 13.8 percent. He was followed by Ranveer Singh with a brand value of $102.9 million.
Ayushmann Khurrana, Tiger Shroff and Rohit Sharma jumped a few spots to grab the No. 6, No. 15 and No. 17 spots respectively. Further, Kartik Aaryan debuts on as No. 20 on the list.