Kim Kardashian has stepped up to support those affected by the Los Angeles wildfires with a generous donation of clothing and essentials. On January 10, 2025, the businesswoman and SKIMS founder shared on Instagram that her brand had made a significant contribution to help those displaced by the devastating fires. She announced that SKIMS would be donating underwear, clothing, and socks to Baby2Baby, a nonprofit organization that provides children in need with essential items like clothing and diapers.
In addition, Kardashian shared that her team had also donated to the Los Angeles Fire Department Foundation, offering critical resources to first responders working tirelessly to protect the city. She expressed her deep sympathy for those affected by the fires, saying, “our hearts are with all those impacted” and emphasizing her brand’s commitment to helping families during these difficult times.
Kardashian also encouraged her followers to support Baby2Baby, suggesting that they donate, volunteer, or raise awareness about the organization’s efforts to assist those in need. This announcement comes after some criticism of her SKIMS winter sale promotion, with some perceiving it as “tone-deaf” given the ongoing crisis. Despite the criticism, Kardashian’s charitable actions have been widely praised for their positive impact during this time of tragedy.