Bollywood actor Sonakshi Sinha has openly criticised several brands for using her images without authorisation. The actor expressed her frustration through an Instagram Story, where she pointed out that her photographs, originally posted on her personal social media, were being used on e-commerce platforms without usage rights.
“As someone who shops online often, I could not help but notice my images popping up at several brand websites—without usage rights or even a courtesy request for permission. How is that acceptable? When an artist wears your outfit or jewellery, a post is made giving your brand due credit, but featuring those same images on your official website? That is stretching it a bit too far. Let’s keep things ethical, shall we? Basically, what I’m saying is pull down my images before I start calling you out,” she wrote.
The actress admitted she was shocked to see her photos being used commercially without approval. While celebrities are frequently spotted in branded outfits or jewellery and often credit labels in social media posts, Sonakshi emphasised that reposting the same images for promotional use is crossing a line.
On the work front, Sonakshi was recently seen in the supernatural thriller Nikita Roy, directed by her brother Kussh S Sinha. However, the film failed at the box office, earning just 1.51 crore against its 20 crore budget. She earlier impressed audiences in Sanjay Leela Bhansali’s Netflix series Heeramandi: The Diamond Bazaar (2024) and is expected to begin filming for Dahaad’s sequel soon.