The market is experiencing dynamic growth, driven by AI-driven innovations and a strong demand for video and wireless features. North America’s high adoption rates and the increasing prevalence of working parents globally sustain a robust expansion.
Chicago, Oct. 30, 2025 (GLOBE NEWSWIRE) — The global baby monitor market was valued at US$ 1,373.42 million in 2024 and is anticipated to reach US$ 2,300.68 million by 2033, growing at a CAGR of 5.9% during the forecast period 2025–2033.
The visual capabilities of modern devices are a primary battleground for differentiation. Competitors in the baby monitor market are pushing the boundaries of camera hardware to deliver unparalleled clarity and coverage. For instance, the Maxi-Cosi See Pro 360° monitor now features a high-definition 2K camera, setting a high bar for image quality. Not to be outdone, Eufy’s SoloCam S340 model incorporates a powerful 3K wide-angle lens. Furthermore, the Eufy S340 features an innovative dual-camera system, with a telephoto lens that provides up to 8x hybrid zoom for detailed views from a distance. These advancements in resolution are matched by improvements in mechanical agility and power, as seen in the Eufy camera’s ability to offer a full 360 degrees of panning and 70 degrees of tilt.
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Beyond core resolution, display quality and range remain critical for the user experience in the baby monitor market. The parent unit for the popular Infant Optics DXR-8 PRO features a substantial 5-inch screen with a crisp 720p resolution, providing parents with a clear and immediate view. For non-WiFi models, signal integrity is paramount, and the DXR-8 PRO boasts an impressive signal range of up to 1,000 feet. Its camera unit is equally versatile, able to pan 135 degrees left or right and tilt 95 degrees up, ensuring comprehensive room coverage. Complementing these features, the camera’s wide-angle lens on the Eufy S340 offers a 135-degree field of view, while the Infant Optics model can achieve a 170-degree view with its wide-angle lens attached, effectively eliminating blind spots.
Key Findings in Baby Monitor Market
| Market Forecast (2033) | US$ 2,300.68 Million |
| CAGR | 5.9% |
| Largest Region (2024) | North America (34%) |
| By Mode of Communication | Wireless Baby Monitors (64.50%) |
| By Product Type | Video Baby Monitors (60.40%) |
| Top Drivers |
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| Top Trends |
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| Top Challenges |
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AI-Powered Analytics and Health Monitoring Create Powerful New Value Propositions
Artificial intelligence is fundamentally altering the functionality of monitoring devices in the baby monitor market, turning them into proactive parenting assistants. Advanced algorithms now provide insights that were previously unavailable. A prime example is the Maxi-Cosi’s See Pro 360° monitor, which uses proprietary CryAssist™ technology to translate an infant’s cries. Its sophisticated AI can identify 5 distinct reasons for crying, such as hunger or sleepiness, empowering parents with actionable information. This trend extends into detailed wellness tracking, with the Nanit Pro camera utilizing computer vision algorithms to monitor a baby’s sleep patterns without the need for wearable sensors. Its system provides alerts for 2 critical events, cry and motion, while also tracking 2 key environmental factors: room temperature and humidity.
The integration of health metrics represents the next frontier for the premium baby monitor market. Owlet’s FDA-cleared BabySat leads this charge, functioning as a medical-grade device that precisely measures 3 key metrics: oxygen levels, heart rate, and motion. Such capabilities provide parents with unprecedented peace of mind. Beyond critical alerts, manufacturers are also enhancing the soothing aspects of their products. For example, the Maxi-Cosi monitor comes pre-loaded with a library of 7 different lullabies and white noise tracks, creating a more complete and supportive nursery environment. These intelligent features are rapidly becoming key purchase drivers for discerning consumers.
Robust Digital Security Protocols Have Become a Non-Negotiable Consumer Expectation
As monitors become more connected, consumer concerns over privacy and data security have intensified in the baby monitor market. In response, leading brands are fortifying their products with robust security measures. For parents wary of internet-connected devices, the Infant Optics DXR-8 PRO operates on a closed-loop 2.4GHz FHSS system, a technology designed specifically to prevent unauthorized access and hacking. Even for WiFi-enabled products, encryption is now a standard and critical feature. For example, Owlet’s Dream Sock platform is built with strong 256-bit encryption for anti-hacking protection, while Eufy also uses AES 256-bit encryption for its video streams to secure data in transit.
Brands are also implementing multi-layered security strategies to build consumer trust in the baby monitor market. Nanit, for instance, states its technology is compliant with rigorous HIPAA (Health Insurance Portability and Accountability Act) standards and requires 2-factor authentication for all account access. However, the importance of these measures was highlighted when some Nanit users reported hearing strange voices in 2024, underscoring the persistent threat of security breaches. To address such concerns head-on, some companies are promoting local storage solutions. The Eufy SoloCam S340 stores all video footage on 8 gigabytes of internal memory, completely bypassing the cloud and giving users full control over their data.
FDA Clearance Reshapes the Landscape for Advanced Health-Oriented Monitoring Devices
Regulatory oversight has become a pivotal force, particularly in the health monitoring segment of the baby monitor market. Owlet’s journey to secure U.S. Food and Drug Administration clearance is a landmark event with industry-wide implications. The company formally received its FDA De Novo clearance for the BabySat monitor on February 27, 2024. A significant outcome of the action was the creation of an entirely new medical device category for over-the-counter infant pulse oximeters, which will likely spur further innovation in this space. The clearance is specifically designated for infants between 1 and 18 months of age and classifies the device under the regulatory code 21 CFR 870.2718.
This regulatory success followed a challenging period for the company in the baby monitor market. The FDA had previously issued a warning letter to Owlet in October 2021 regarding the regulatory status of its original Smart Sock product. Consequently, Owlet prudently halted all US sales of the Smart Sock on November 24, 2021, and began the rigorous process of securing formal medical device clearance. The newly cleared BabySat device is now positioned differently in the market; it can be prescribed by pediatricians, who are able to set custom alert parameters tailored to an infant’s specific health needs, marking a significant evolution in home monitoring capabilities.
Diverse Pricing Models and Innovative Subscription Services Define Market Tiers
The contemporary baby monitor market is characterized by clear price segmentation, allowing consumers to choose products that align with their feature requirements and budget. Traditional, non-WiFi video monitors occupy a competitive price point, with the feature-rich Infant Optics DXR-8 PRO priced at $199.99. Meanwhile, new ecosystem accessories are creating additional revenue streams. The Veba smart bottle monitor, for instance, launched in 2024 with a price of $129. This pricing diversity enables brands to capture a wide spectrum of the consumer base, from first-time parents seeking basic assurance to tech-savvy users demanding advanced analytics.
Furthermore, subscription-based models are becoming increasingly prevalent in the baby monitor market, particularly for smart monitors that offer ongoing data analysis and cloud storage. The MyFirst Fone R2, a child-safe smartwatch with monitoring capabilities, requires a $5 per month subscription for its calling and messaging features. In the monitor space, brands often use a freemium model to introduce users to premium services. Maxi-Cosi offers its advanced AI cry translation feature free for the first 6 months, while Nanit provides a complimentary 6-month trial to its “Insights” subscription plan with a camera purchase. In contrast, some brands use a no-fee approach as a key differentiator; Eufy prominently markets its baby monitor line as having 0 monthly fees.
Strategic Corporate Finance and Public Offerings Signal Confidence in Future Growth
The financial activities of key players in the baby monitor market provide strong indicators of the market’s health and future direction. Companies are actively raising capital to fund research, development, and market expansion. On October 22, 2025, Owlet announced the pricing of a significant public offering of 4,196,000 shares of its common stock. The offering was strategically priced at $7.15 per share, reflecting investor confidence in the company’s growth trajectory following its recent FDA clearance. The gross proceeds from this offering are expected to be approximately $30 million, providing a substantial infusion of capital for strategic initiatives.
The structure of the offering further underscores its strategic importance in the baby monitor market. The deal allows underwriters a 30-day option to purchase up to an additional 629,400 shares, potentially increasing the total capital raised. Filed under the SEC registration number 333-281556 on August 14, 2024, the offering is managed by a reputable financial syndicate. The leadership of 2 joint bookrunners, William Blair and TD Cowen, along with the involvement of a third firm, Craig-Hallum, acting as a co-manager, demonstrates strong institutional backing and a positive outlook for the company’s position in the market.
Robust Global Retail Distribution Networks Are Crucial for Market Penetration
Achieving widespread market presence requires a sophisticated and multi-channel distribution strategy. Leading brands are ensuring their products are accessible to consumers through a blend of major brick-and-mortar stores and dominant online retailers. Nanit, for example, has established a formidable retail footprint, with its products sold through at least 8 authorized national retailers in the United States and 7 major retailers in the United Kingdom. Its expansion continues in Canada, where Nanit is a featured brand at the national retailer Snuggle Bugz. This deep retail penetration is essential for capturing consumer attention and driving sales in the competitive baby monitor market.
Similarly, Owlet has secured placement at 6 major national retailers in the US, ensuring its innovative products are available where parents shop most. Digital-native brands like Eufy also recognize the power of e-commerce, establishing a significant presence on at least 4 major e-commerce platforms and maintaining dedicated storefronts on Amazon in at least 10 countries. Following its recent regulatory achievements, the Owlet BabySat is expanding into new medical channels, with distribution through at least 3 authorized durable medical equipment (DME) providers, opening up a new and valuable route to market.
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Prestigious Industry Awards Validate Genuine Innovation and Guide Consumer Purchase Decisions
Industry accolades and peer recognition play a crucial role in validating technological innovation and building brand credibility in the baby monitor market. At the influential Consumer Electronics Show, Reviewed.com selected 48 products as winners of “The Reviewed Awards: CES 2024,” highlighting the most impactful technologies. The Maxi-Cosi See Pro 360° Baby Monitor was a standout, honored in the competitive “Smart Home” category at the CES 2024 Innovation Awards. The show also recognized innovation in adjacent categories, with the Glüxkind Rosa Smart Travel System, a stroller with integrated monitoring features, also winning a 2024 CES Innovation Award.
These awards often translate directly into consumer interest and trust. The Glüxkind stroller, noted for its powerful 500-watt duo-motor powertrain, captured significant media attention in the baby monitor market. Further endorsements came from major publications like BestProducts.com, which named both the Maxi-Cosi See Pro 360° and the Owlet BabySat as favorite products of CES 2024. The event showcased a breadth of family-tech innovation, with Withings’ BeamO “multiscope” health device being named the best health gadget by one publication and Samsung’s “Ballie” AI home assistant being recognized by the Gadgety Awards, signaling a broader trend toward integrated smart home and wellness solutions.
Global Baby Monitor Market Major Players:
- Samsung Electronics Co. Ltd.
- LOREX Technology Inc.
- VTech Holdings Ltd.
- Summer Infant Inc.
- Koninklijke Philips N.V.
- Dorel Industries Inc.
- Sony Corporation
- Angelcare Monitors Inc.
- Shen Zhen Foscam Intelligent Technology Co. Ltd
- Nest Lab. Inc.
- Withings Inc.
- Lenovo Group Limited
- Hanwha Group
- Panasonic Corporation
- Anker Technology (UK) Limited
- Owlet Baby Care
- Sense-U
- Snuza
- Lumi by Pampers (PROCTER & GAMBLE)
- Other Prominent Players
Key Market Segmentation:
By Mode of Communication
- Wired
- Wireless
By Product Type
- Audio Baby Monitor
- Video Baby Monitor
- Motion Sensor Baby Monitor
By Sales Channel
- Retail Stores
- Supermarket/Hypermarket
- E-commerce
- Specialty Stores
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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