Kids Smartwatch Market Size to Grow USD 23.58 Billion by 2032; Rising Concerns Related to Child Safety is Boosting Market Growth | SNS Insider

The size of the U.S. kids smartwatch market was USD 7.09 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 11.90% from 2025 to 2032, reaching USD 17.38 billion.

Austin, Nov. 10, 2025 (GLOBE NEWSWIRE) — Kids Smartwatch Market Size & Growth Insights:

According to the SNS Insider,“The Kids Smartwatch Market Size was valued at USD 9.58 billion in 2024 and is expected to reach USD 23.58 billion by 2032 and grow at a CAGR of 11.96% over 2025-2032.”

Expansion of Feature-Rich and Affordable Smartwatches for Kids Propel Market Expansion

Nowadays, manufacturers of consumer electronics are still producing affordable, feature-rich smartwatches for children that include games, fitness, health tracking, cameras, and even educational resources. When a product combines safety features with entertainment, both parents and children adore it. Furthermore, economies of scale, particularly in China and Southeast Asia, have reduced the cost per unit and opened up the market for children’s smartwatches to a far wider range of consumers. Additionally, cartoon interfaces for younger children and individualized gamification of learning enhance the product’s attractiveness and boost its global acceptance.

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Leading Market Players with their Product Listed in this Report are:

• TickTalk Tech LLC
• Xplora Technologies AS
• Garmin Ltd.
• Huawei Technologies Co. Ltd.
• VTech Holdings Ltd.
• Jiobit
• Verizon Communications Inc.
• Tencent Holdings Ltd.
• Oaxis Asia Pte Ltd.
• Doki Technologies Ltd.
• Abardeen Technology Co. Ltd.
• Omate Inc.
• Angel Watch Company
• Alcatel
• Kurio
• MyKi
• LG Electronics Inc.
• Qihoo 360 Technology Co. Ltd.
• Kido

Kids Smartwatch Market Report Scope:

Report Attributes	Details
Market Size in 2024	USD 9.58 Billion
Market Size by 2032	USD 23.58 Billion
CAGR	CAGR of 11.56% From 2025 to 2032
Report Scope & Coverage	Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segmentation	• By Type (Integrated and Standalone) • By Connectivity (Bluetooth, Wi-Fi, NFC and Others) • By Distribution Channel (Online and Offline) • By Watchband Material (Silicon, Plastic, Stainless steel and Others)

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Key Industry Segmentation

By Type

The integrated segment accounted for the highest revenue share of 58.20% in 2024 and is expected to grow the fastest CAGR of 11.79% over the forecast period of 2024 to 2032 due to its all-in-one features, such as GPS in real time, SOS and calling through a SIM card. Tech-savvy units tend to appreciate the versatility over the parents, who want safer options nevertheless the hassle-free activity.

By Connectivity

In 2024, the Wi-Fi segment dominated the market with 30.20% of market share and predicted to grow at the highest CAGR of 13.16% between 2024 and 2032 since it supports real-time communication and learning.

By Distribution Channel

The online distribution channel segment led the market and accounted for 57.20% share of the market in 2024 and is expected to grow at a CAGR of 11.88% during 2024 to 2032 as E-commerce platforms are convenient, with a wide variety of products, with competitive prices. 

By Watchband Material

The silicon segment dominated the market in 2024, accounting for 51.80% of kids smartwatch market share and is expected to witness the fastest CAGR of 11.84% during 2024 to 2032 due to its comfort and durability. Silicon is also what parents prefer for their kids with child-friendly & easy to maintain features.

Regional Insights:

The Asia Pacific held the largest revenue share of 34.50% in 2024 and is expected to be the fastest-growing region, with a CAGR of 12.60% during 2024 to 2032 in the kids smartwatch market. This supremacy is spearheaded by the large numbers of children in China and India, together with cheap manufactured products and high local demand. 

North America, possessing a substantial share of global kids smartwatch market, is positively influenced with robust digital infrastructure, heightened parental cognizance and substantial demand for child safety technologies.

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Recent News:

• In April 2024, the TickTalk 5 introduced HD video calling, real time location tracking, encrypted messaging, and SOS features. It includes an inbuilt nano SIM option via TickTalk Wireless, offering pay as you go plans (USD 9.99/month) for parental control and child safety.
• In March 2024, Xiaomi launched the Mitu Kids Smartwatch 7X, featuring dual-frequency GPS, 3D indoor positioning, and 90-day tracking history, offering high-precision child location monitoring across various environments.

Exclusive Sections of the Kids Smartwatch Market Report (The USPs):

• CONSUMER BEHAVIOR STATISTICS – helps you understand purchasing patterns across different age groups and genders, highlighting parental spending habits, preferred features like GPS and SOS, and the growing shift toward online buying channels.
• TECHNOLOGY & FEATURE TRENDS – helps you track key innovations such as AI integration, health monitoring, battery life enhancement, and the adoption of SIM-enabled and GPS-based safety features tailored for child safety and connectivity.
• MANUFACTURING & SUPPLY CHAIN INSIGHTS – helps you evaluate regional production volumes, component cost structures, and the balance between OEM and ODM models to identify manufacturing efficiencies and outsourcing trends.
• DISTRIBUTION CHANNEL STATISTICS – helps you analyze the sales split across retail and e-commerce channels, the rise of direct-to-consumer strategies, and the dominance of major online platforms in driving smartwatch sales.
• PRICING & MARKET SEGMENTATION METRICS – helps you compare average selling prices by brand and region, analyze premium vs. entry-level model trends, and monitor historical pricing shifts that influence consumer affordability.
• REGULATORY & SAFETY COMPLIANCE METRICS – helps you assess compliance with child data privacy regulations (like COPPA & GDPR), safety certification requirements, and the regulatory landscape affecting product approvals and launches.

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