A Denim Brand endorsed by Deepika Padukone has been accused of plagiarism. Director Sooni Taraporewala said that they slammed the makers of the Denim brand Ad for plagiarising the studio and call it as their own work.
Sooni Taraporevala shared pictures on his social media platform and wrote, “A couple of days ago @cindy_jourdain brought this @levis_in ad to my attention. I was shocked to see our Yeh Ballet dance studio set in this ad, because it was created by Shailaja Sharma @shalzoid from scratch and dismantled after our shoot. Basically @nadiaeye saw Yeh Ballet and decided to plagiarize our set down to the very last detail.”
“Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and passing it off as their own creative work? It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that,” Sooni added!