Alcoholic Drinks Packaging Market Size Is Surpassing USD 59.20 Billion by 2033, Growing at Projected 4% CAGR

The global alcoholic drinks packaging market size is anticipated to grow from USD 40 billion to USD 59.20 billion in 10 years. The market will experience rapid growth due to advancements in packaging solutions during the forecast period.

Newark, April 29, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 40 billion in 2023 global alcoholic drinks packaging market will reach USD 59.20 billion in 2033. Drinks with alcohol are those that include ethanol. They include a variety of beverages such as wine, beer, and spirits like whisky and vodka. These beverages are available in various packaging styles, such as pouches, kegs, cans, and bottles. Packaging guarantees consumer convenience, complies with standards, improves brand image, and protects goods during transportation. Packaging for alcoholic beverages has several uses, including protection, branding, and marketing. It guarantees that drinks get to customers in the best possible shape.

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As a barrier against external influences, packaging maintains the freshness and stability of beverages. Distinctive labels and designs make it easier for brands to stand out from the competition, drawing in customers and fostering brand loyalty. Furthermore, packaging informs customers about the product’s contents, alcohol percentage, and manufacturing processes, allowing them to make well-informed purchases. By guaranteeing that packaging satisfies safety and labelling requirements, regulatory compliance protects the welfare of consumers. Furthermore, with programmes centred on recycling and eco-friendly materials, packaging encourages sustainability and environmental responsibility.

Key Insight of the Global Alcoholic Drinks Packaging Market

North America will dominate the market during the forecast period.

Due to the region’s wide and diverse customer base, marketers are encouraged to use creative packaging solutions to satisfy changing consumer needs for convenience, sustainability, and high-end experiences. Regulatory agencies work with industry stakeholders to create norms and regulations that support packaging innovation while maintaining quality and safety requirements to create an environment favourable to the sector’s expansion. More innovation in the packaging of alcoholic beverages is fueled by collaboration between brands, packaging manufacturers, and technology providers. As firms invest money to obtain a competitive edge and increase their market share in a crowded market, market competition also plays a big part in spurring package innovation. Innovation, a diverse consumer base, a supportive regulatory framework, cooperative collaborations, and competitive market dynamics drive the region’s dominance.

In 2023, the glass segment dominated the market with the largest market share of 44% and revenue of 17.60 billion.

The material segment is divided into plastic, paper, metal, glass and others. In 2023, the glass segment dominated the market with the largest share of 44% and revenue of 17.60 billion.

In 2023, the bottles segment dominated the market with the largest share of 52% and revenue of 20.80 billion.

The packaging type segment is divided into bottles, metal cans, cartons, pouches, and others. In 2023, the bottles segment dominated the market with the largest share of 52% and revenue of 20.80 billion.

In 2023, the beer segment dominated the market with the largest market share of 37% and revenue of 14.80 billion.

The product type segment is divided into beer, spirits, wine, and others. In 2023, the beer segment dominated the market with the largest market share of 37% and revenue of 14.80 billion.

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Advancement in market

The first Alcohol Alternatives Guidance for the industry was introduced by the Portman Group (Portman), the UK’s marketing regulator and alcohol social responsibility authority. The guidelines guarantee that non-alcoholic and low-alcoholic beverages are packaged and marketed responsibly. It is widely accessible and is being offered at a time when people are becoming more and more interested in alcohol substitutes, especially younger consumers. Flexible photopolymer plates are used in flexographic printing to create high-resolution images. The technology is renowned for its high-speed capabilities, making it perfect for large-scale applications. Over time, it has evolved to meet the needs of consumers.

Market Dynamics

Driver: The rising popularity and intake of alcoholic beverages.

A rise in disposable income enables consumers to spend more on luxuries like alcohol, which in turn drives up demand for alcoholic beverages. Beverage firms’ successful branding and marketing initiatives also help raise consumer awareness of these items. These elements work together to fuel the global demand for alcoholic beverages on an increasing trajectory. The need for packaging for alcoholic beverages develops in tandem with the demand for alcoholic beverages. This is because packaging is essential for satisfying customer demands, guaranteeing product quality, and boosting brand attractiveness. Furthermore, firms are investing in cutting-edge package formats and designs as the competition heats up in the alcoholic beverage sector to stand out, grab customers’ attention, and increase their market share. As a result, the market for alcoholic drink packaging is positively impacted by the rising demand for alcoholic beverages.

Restraints: Packaging disposal that raises environmental issues.

The substantial energy and resource requirements of manufacturing processes give rise to worries about environmental deterioration. These materials’ transportation releases greenhouse gases that exacerbate climate change. Without appropriate laws and regulations controlling how packaging is disposed of, it frequently becomes litter or waste in landfills. Plastic packaging has remained in the ecosystem for years, and glass recycling presents extra risks to wildlife and marine habitats. There are obstacles to recycling glass, aluminium, and other metals, including low recycling rates, limited infrastructure, and contamination. These difficulties make it more difficult to lessen waste and environmental harm. As a result, the market expansion will be hampered by environmental issues resulting from the production, distribution, and disposal of alcoholic drink packaging.

Opportunities: Technological developments in packaging.

Technological developments in packaging provide innovative solutions that improve user experience and stimulate consumer demand. Temperature-sensitive labels and traceability systems are two examples of these developments that make drinking for customers more convenient. Furthermore, cutting-edge packaging technologies support authentication and traceability systems, offering transparency and reassurance about the product’s origin and legitimacy. As a result, industry participants are paying attention to developments in packaging technology. The worldwide alcoholic drinks packaging market is expected to grow and develop throughout the forecast period due to industry players’ attention being drawn to developments in packaging technologies.

Challenges: Regulatory constraints.

Labelling regulations mandate the inclusion of information such as alcohol content, ingredients, producer details, and health warnings to provide consumers with comprehensive product information. Safety standards ensure packaging materials prevent contamination and maintain product integrity, requiring additional testing and quality control measures. Regulations also govern the maximum allowable alcohol content. These regulatory requirements vary between countries and regions, adding complexity to products intended for international distribution. Therefore, regulatory constraints can limit packaging design options and increase complexity and cost in the packaging process.

Some of the major players operating in the global alcoholic drinks packaging market are:

• Amcor PLC
• Ball Corporation
• Berry Global Inc.
• Krones AG
• Mondi Group
• ProAmpac
• Saint Gobain SA
• Sidel Group
• Sonoco Products Company
• Tetra Pak International SA

Key Segments covered in the market:

By Material

• Plastic
• Paper
• Metal
• Glass
• Others

By Packaging Type

• Bottles
• Metal Cans
• Cartons
• Pouches
• Others

By Product Type

• Beer
• Spirits
• Wine
• Others

By Region

• North America (U.S., Canada, Mexico)
• Europe (Germany, France, the UK, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

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About the report:

The market is analyzed based on value (USD Billion). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report analyses driving factors, opportunities, restraints, and challenges to gain critical market insight. The study includes Porter’s five forces model, attractiveness analysis, Product analysis, supply and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company that provides actionable insights through data analytics to companies to improve their business acumen. They have a robust forecasting and estimation model to meet the client’s objectives of high-quality output within a short period. They provide both customized (client-specific) and syndicate reports. Their repository of syndicate reports is diverse across all the categories and sub-categories across domains. Their customized solutions meet the client’s requirements whether they are looking to expand or planning to launch a new product in the global market.

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