Recently, an old Chevrolet newspaper ad made a reappearance online, drawing in netizens and bringing back fond memories.
In sharp contrast to the price of a modern car, the advertisement advertises a 5-seater Chevrolet for an incredibly modest ₹3,600. At ₹2,700, another model highlights its robustness and appropriateness for uneven, dirt routes.
The advertisement offers a window into the simpler days of automotive history and reminds viewers of a time when the brand’s cost was a major selling feature. Availability in Lucknow is mentioned in one of the advertisements, and delivery to Calcutta, Delhi, and Dibrugarh is mentioned in others.
The price tag of ₹3,600 is a clear reminder of how drastically money has changed in India, where even the most affordable 5-seater cars now cost lakhs. Social media users have been sharing their views to the viral ad and marvelling at the price difference.
In addition to prompting discussions about inflation and nostalgia, this widely shared artefact has revived interest in Chevrolet’s past in India. Chevrolet’s long-standing position in the Indian automotive market came to an end in 2017 when it left the nation.