Ariana Grande has called it quits with Scooter Braun. A source close to the situation reveals that Grande is leaving both Braun and his company, HYBE, amid rumours that one of the famed manager’s biggest clients has cut ties with him.
As per ET, “Scooter’s team is spinning the story. There is absolutely no truth to her staying,” the source said of Grande, who unfollowed Braun on social media a few weeks ago.
ET has contacted Braun’s representative for comment. The news was first reported by TMZ.
According to another source who spoke to ET, Braun’s separation from Grande, Demi Lovato, Idina Menzel and other celebrities “has been a long time coming.”
“They have felt undervalued and underappreciated and like Scooter hasn’t been present since the HYBE deal,” the source said. “Scooter is focusing on his role at HYBE and doesn’t want to deal with day-to-day manager responsibilities.”
This is similar to what a source previously informed ET, who linked Braun’s roster changes to his new role as HYBE America CEO.
According to Variety, Braun’s Ithaca Holdings, which includes his SB Projects, is going to merge with HYBE, the home of BTS, in 2021. Braun joined the company’s board and became co-CEO of the South Korean company’s American outpost, working along with Lenzo Yoon. Braun took over as sole CEO in January.