Asia Pacific Down Jacket Market to Hit USD 332 Billion By 2032 | E-Commerce is Disturbing Offline Sales of Down Jacket Across Asia Pacific Says Astute Analytica

Asia Pacific down jacket market is booming, fueled by rising incomes, urbanization, and colder climates in key countries like China, Japan, and South Korea. Evolving fashion trends and e-commerce growth further drive demand. Consumers favor mid-range fill power jackets for their warmth-to-cost balance, with a growing focus on sustainability and interest in higher fill power options.

New Delhi, March 11, 2024 (GLOBE NEWSWIRE) — Asia Pacific down jacket market is projected to hit the market valuation of US$ 332.0 billion by 2032 from US$ 88.0 billion in 2023 at a CAGR of 15.9% during the forecast period 2024–2032.

The Asia Pacific down jacket market is growing strongly, thanks to changing consumer preferences and economic trends. This growth is especially prominent in countries like China, India, Japan, and South Korea. China’s domination of the apparel market looks set to continue, while India is on track to become the region’s fourth largest and fastest growing apparel market. Increased urbanization and disposable incomes are giving consumers the ability to invest in more premium options. On top of that, very cold winters in parts of northern China as well as Japan and Korea mean people need warmer outerwear such as down jackets. The younger demographics in urban areas also have a high affinity for down jackets as fashionable winter wear, so it’s no surprise that we see demand shoot up when temperatures drop. In addition, international brands entering the market plus a booming e-commerce industry will give more people access to these products meaning we’ll likely see sales increase even more.

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Intriguingly enough consumers in this area seem to prefer jackets with higher fill power (600+), which means they want better warmth and insulation. Sustainability is also becoming a priority for Asian customers as they begin demanding ethically sourced and sustainable clothing across categories. And athletes can now dress warmly too while still looking good; the lines between performance-based and fashion-oriented jackets are blurring with each passing day.

Key Findings in Asia Pacific Down Jacket Market

Market Forecast (2032) US$332.0 Billion
CAGR 15.9%
Largest Country (2023) China (27.1%)
By Type Duck Down (88.2%)
By Fill Power 500-550 (43.8%)
By Size XL (32.0%)
By Length  Regular (50.7%)
By Gender Men (41.5%)
By Distribution Channel Offline (53.2%)
By Sleeves Long Sleeves (79.6%)
Top Trends
  • Down jackets as a fashion statement, especially among younger demographics.
  • Rising popularity of performance-oriented and sustainable down jackets.
  • The integration of technology into down jackets (e.g., heated jackets, smart features).
Top Drivers
  • Increased urbanization and rising disposable incomes across the region.
  • Harsh winter weather in specific regions driving the need for warm outerwear.
  • Strong influence of global brands and e-commerce expansion.
Top Challenges
  • Counterfeit products and concerns about ethical down sourcing.
  • Competition from alternative winter wear options (e.g., fleece, synthetic insulation).
  • Economic fluctuations or disruptions potentially impacting consumer spending.

Key Takeaways

  • The Asia Pacific down jacket market is substantial and rapidly growing.
  • International luxury brands hold dominance, but strong regional and local players command significant shares.
  • Market fragmentation and specialization across price and function are key characteristics.
  • Economic growth, climate, fashion trends, and rising brand access drive demand.

E-Commerce is Disturbing Offline Sales of Down Jacket Across Asia Pacific

Ecommerce is taking the Asia Pacific region by storm, revolutionizing the down jacket market. Alibaba, Tmall, (China), Flipkart and Myntra (India) and Lazada and Shopee (Southeast Asia) have become major online platforms for companies like The North Face, Patagonia, Bosideng and Monte Carlo to sell their products. The convenience of ecommerce has its advantages – customers can shop any time of day with just a few clicks or taps on their device. But it could also mean less foot traffic to brick-and-mortar shops if offline prices are not competitive enough.
Brands are adapting to this shift by blending the online and offline shopping experience. An omnichannel strategy allows consumers to research a product online (or in-store) before buying it in-store (or online). Exclusive deals or collections may also be offered through an ecommerce platform to further incentivize purchases. In China, livestream shopping is all the rage. It enables brands to showcase a product, talk directly with potential customers about it and drive sales all at once.

To help customers make informed decisions when they can’t physically try on a down jacket before they buy it, brands describe their products as fully as possible online so that shoppers know exactly what they’re getting. High-quality images accompany these descriptions along with user reviews – essentially every possible resource that will convince them it’s worth making the purchase.

Asia Pacific’s Down Jacket Boom: Duck Down Leads the Way

Duck down jackets are flying off the shelves across Asia Pacific. Ducks are plentiful, making duck down more available than goose, and also cheaper. Goose might sometimes have a slightly higher fill power but duck is still a top-tier insulator for most cold environments. Furthermore, processing advancements have made duck down much more desirable.  The Asia Pacific down jacket market growth has been spurred by increasing urbanization and disposable income. More people can afford to buy quality winter wear and don’t want to settle for boring old utilitarian jackets. Duck down has become especially trendy with the younger crowd too. And with northern China, Japan, and Korea getting pounded by brutal winters every year, they need all the warmth they can get.

The youth and middle-aged demographic in urban areas and cold regions are mostly who you’ll see sporting these jackets. The middle class is growing with their wallets open wide and making up 88% of duck down jacket sales due to how affordable it is compared to goose. Major brands like The North Face, Patagonia, Columbia, Moncler, Canada Goose — as well as Bosideng, Yalu, Eral (China), Monte Carlo (India) — offer several options for customers looking for their next purchase. Smaller brands hold their own too though offering stiff competition. Buyers in this market look for price over all else — quality being second — while brand awareness remains important to them as well.

500-550 Fill Power: The Ideal Choice for Asia Pacific’s Down Jacket Market

The 500-550 fill power division dominates the Asia Pacific down jacket market with a large share of 43.8%. Mid-range fill power is famous because it finds the perfect balance between heat and price. For most climates in the area, this strength can provide sufficient insulation without being too bulky or expensive. This cost-effectiveness, coupled with its capacity to provide adequate warmth, makes it a desirable choice for a variety of customers. Producers love the 500-550 fill power division for its convenience and versatility. Jackets in this range have enough heat for mild winter seasons, but can also be layered under for colder temperatures. They are often lighter and easier to pack or store, making them ideal for urban lifestyles or frequent travelers. This particular fill power is perfectly in line with the primary consumer demographics that exist within young adults and middle-class families in the Asia Pacific region, as they seek optimal performance paired with value.

Other than heat and cost, there are other factors that contribute to the popularity of the 500-550 fill power segment in the Asia Pacific down jacket market. As fashion trends continue to develop, down jackets as fashionable outerwear are becoming more popular which this fill power offers both functionally and stylishly as designs become trendier. Additionally, winters are not always equally cold across all areas of the Asia Pacific region; many climates here do not reach extreme lows that require jackets with higher capacity which again makes this specific strength an optimal choice economically speaking.

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Asia Pacific Down Jacket Market: A Complex Landscape Shaped by Growth and Competition

Asia Pacific down jacket market is expanding rapidly driven by economic growth, consumer trends, and industry dynamics. While international brands such as Moncler, Canada Goose, The North Face and others have carved out a leading position in the luxury segment, regional powerhouses like Bosideng, Yalu and Eral (all China-based) offer a wide range of options that often cater better to local taste. Smaller players also hold their own, with some focused-on sustainability or affordability or unique fashion elements taking advantage of e-commerce platforms.

This mix of established giants and nimble local brands creates a highly fragmented and intensely competitive market. Success can be found across price points; budget-friendly, mid-range and luxurious options all have their own niche to thrive in. Niche brands themselves add more intensity to the competition — There are those targeting outdoor enthusiasts with ultralight jackets; others appeal to fashion-focused consumers seeking statement pieces; subest specialize in extreme-cold performance gear. India’s Monte Carlo and Provogue; The North Face (India); Jack & Jones (India); Wildcraft; Quechua among others often enjoy cost advantage over international peers while having deeper understanding of regional climates and consumer preferences. Some even use traditional design cues that resonate better with local customers. In this way they are able to compete effectively against internationally renowned players whose brand recognition is very strong. All these companies make up an intense mix of global brands, regional champions and niche specialists fighting for a piece of Asia Pacific’s burgeoning down jacket market pie.

Asia Pacific Down Jacket Market Key Players

  • Adidas
  • Bosideng International Fashion (China) Co., Ltd.
  • Canada Goose Inc.
  • Columbia Sportswear
  • Decathlon Sports
  • Fast Retailing Co., Ltd
  • Fjällräven
  • Giordano
  • HOdo Group Co.,Ltd.
  • Hongdou
  • JackandJones
  • Marks and Spencer
  • Marmot Mountain, LLC
  • Moncler Spa
  • Patagonia, Inc.
  • Pierre Cardin
  • The North Face(VF Corporation)
  • Other Prominent Players

Key Segmentation Overview:

By Type

  • Duck Down Jacket
  • Goose Down Jacket

By Fill Power

  • 400 – 450
  • 500 – 550
  • 550 – 650
  • 700 & Above

By Size

  • S
  • M
  • L
  • XL
  • XXL
  • 3XL
  • Others

By Sleeve

  • Long Sleeve
  • Sleeveless

By Length

  • Regular
  • Hip
  • Parka

By Gender

  • Men
  • Women
  • Kids

By Distribution Channel

  • Online
    • E-commerce Market
    • Company Website
  • Offline
    • Branded Stores
    • Supermarkets/Hypermarkets
    • Apparel Stores
    • Others

By Country

  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • Rest of Asia Pacific

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About Astute Analytica

Astute Analytica is a global analytics and advisory company which has built a solid reputation in a short period, thanks to the tangible outcomes we have delivered to our clients. We pride ourselves in generating unparalleled, in depth and uncannily accurate estimates and projections for our very demanding clients spread across different verticals. We have a long list of satisfied and repeat clients from a wide spectrum including technology, healthcare, chemicals, semiconductors, FMCG, and many more. These happy customers come to us from all across the Globe. They are able to make well calibrated decisions and leverage highly lucrative opportunities while surmounting the fierce challenges all because we analyze for them the complex business environment, segment wise existing and emerging possibilities, technology formations, growth estimates, and even the strategic choices available. In short, a complete package. All this is possible because we have a highly qualified, competent, and experienced team of professionals comprising of business analysts, economists, consultants, and technology experts. In our list of priorities, you-our patron-come at the top. You can be sure of best cost-effective, value-added package from us, should you decide to engage with us.

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CONTACT: Vipin Singh BSI Business Park, H-15,Sector-63, Noida- 201301- India Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) Email: Website:

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