In a bid to make investing more approachable for first-time and young investors, Axis Mutual Fund has announced the launch of Micro-Investment™, an industry-first feature enabling SIP investments as low as ₹100 per scheme. The company is positioning the feature as a financial learning tool that uses real-world investment exposure to build experience.
The feature allows users to explore and diversify across multiple schemes in minutes, without the risk of significant loss. With small-ticket diversification, Axis MF hopes to break the fear and confusion that often prevent new investors from entering the market.
“Micro-Investment™ is about consistency, discipline and big learning,” said B Gopkumar, MD & CEO of Axis AMC. “We’re giving every Indian the power to begin their investment journey without fear.”
Available via the Axis Mutual Fund platform, the feature is built around three principles—accessibility, education and empowerment. It supports monthly SIPs in eligible schemes and aims to strengthen financial literacy.
The tool’s simplified interface and low barrier to entry may appeal particularly to Gen Z and millennial users who prefer trying and learning before making larger commitments.