Brands hope to cash in on Clubhouse audio app frenzy
Last month, during a live game show on the audio-chat app Clubhouse, tech entrepreneur and investor Noah Lichtenstein and his co-hosts handed out $3,200 in prizes funded by Square Inc-owned payment company Cash App, which sponsored the event.
Days later, top executives from Restaurant Brands International, owner of fast-food chains Burger King and Popeyes, created their own Clubhouse room to let people quiz them on anything they wanted after their quarterly financial report in an event billed as “Open Kitchen”.
The invite-only app, which launched last March, does not currently offer paid advertising. But the service that regularly draws big crowds into audio chat rooms lured by surprise appearances by the likes of musician Drake and billionaire Elon Musk, is also quickly attracting big companies hoping to reach the estimated 8 million users who have downloaded the hottest new digital platform since TikTok.
Clubhouse stands out from other platforms because it gives users a shot at speaking with a major CEO or celebrity, said Ishan Goel, a brand strategist and founder of Goel Strategies, which has worked with clients like Colgate and Darden Restaurants.