By 2030, Demand for Tissue Paper Market Will Surpass $25327.70 Million at 2.90% CAGR Growth | Vantage Market Research

WASHINGTON, Aug. 30, 2023 (GLOBE NEWSWIRE) — The Tissue Paper Market, a vital segment of the global paper industry, revolves around the production and distribution of disposable paper products used primarily for hygiene and cleaning purposes. This market’s growth is driven by its essential role in maintaining personal and public hygiene, making it a ubiquitous product in households, commercial spaces, and institutions. The increasing awareness of health and sanitation, coupled with changing lifestyles and preferences, has significantly influenced the tissue paper market.

The Global Tissue Paper Market was valued at USD 20149.88 Million in 2022 and is forecasted to reach a value of USD 25327.70 Million by 2030. It is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 2.90% over the forecast period.

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Tissue paper is an essential product that helps maintain hygiene and sanitation in households and commercial places. With the increasing awareness of necessary sanitation and hygiene practices, the demand for tissue products is on the rise. Many tissue paper products are used in corporate workplaces, catering places, and hospitals for cleaning and sanitary purposes. Nowadays, consumers prefer hygiene products that offer protection against germs and viruses to maintain their health. As a result, the demand for innovative tissue products that provide enhanced protection is driving market growth.

Top Report Findings:

  • Rapid growth in tissue paper consumption across various end-use sectors.
  • Increasing investment in research and development for enhanced product offerings.
  • Surge in demand for biodegradable and organic tissue paper products.
  • Market expansion driven by the Asia-Pacific region’s emerging economies.

Top Companies in the Global Tissue Paper Market

  • Kimberly – Clark
  • Essity Kirkland Signature (Costco)
  • Georgia- Pacific
  • Solaris Paper
  • Seventh Generation
  • Procter & Gamble (Cascade)
  • Charmin Paper
  • Angel Soft
  • Naturelle

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Market Dynamics:

The tissue paper market is propelled by several factors, including rising health and hygiene concerns, population growth, urbanization, and an increase in disposable income. As consumers become more health-conscious, the demand for convenient and hygienic solutions for everyday tasks has soared. This trend has fostered the production of a wide range of tissue paper products, including facial tissues, toilet paper, paper towels, and more.

Top Trends in the Global Tissue Paper Market:

  1. Sustainable Practices: The tissue paper industry is embracing eco-friendly practices, with a focus on using recycled fibers and adopting sustainable manufacturing processes.
  2. Premiumization: Consumers are inclined towards premium and soft tissue products, prompting manufacturers to innovate and introduce enhanced variants.
  3. E-commerce Boom: The rise of online shopping has opened new distribution channels for tissue paper, offering convenience and accessibility to a wider customer base.
  4. Customization and Design: Personalized and aesthetically appealing tissue paper products are gaining traction, catering to individual preferences and occasions.

Global Tissue Paper Market Segmentation

  • Application
    • At Home
    • Away from Home
  • Product Type
    • Paper Tissues (made from Pulp)
    • Wet Wipes
    • Facial Tissue
    • Other Types
  • Distribution Channel
    • Offline
    • Online

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Navigating the tissue paper market presents a set of challenges that manufacturers and stakeholders must address strategically. One prominent challenge is finding the delicate balance between meeting the escalating demand for sustainable and environmentally friendly products while keeping production costs competitive. The increasing consumer focus on eco-conscious choices demands that manufacturers invest in sourcing recycled fibers, adopting cleaner production processes, and ensuring responsible disposal of their products. Simultaneously, the need to maintain cost-effectiveness to cater to a wide range of consumers necessitates innovative approaches to sustainable practices.

Another challenge arises from the competition posed by alternative hand-drying methods and the digital age’s electronic communication platforms. As individuals gravitate towards electronic means of communication and automated hand-dryers, the usage of traditional paper products could potentially decline. To counteract this shift, the tissue paper market needs to accentuate the unique benefits of its products—convenience, hygiene, and versatility. Additionally, addressing the environmental concerns associated with paper production can help dispel misconceptions about its impact.

Balancing quality with affordability is another intricate challenge. Meeting diverse consumer expectations and preferences, spanning from luxurious softness to cost-effective utility, requires a finely tuned product portfolio. Achieving this equilibrium requires continuous innovation, advanced manufacturing techniques, and efficient supply chain management to cater to distinct market segments effectively.


Within these challenges, the tissue paper market unfolds a realm of opportunities for growth and innovation. One of the prime opportunities lies in the realm of production techniques. Manufacturers can harness innovation to develop high-quality, cost-efficient, and environmentally conscious products. By exploring alternative materials, refining manufacturing processes, and adopting cutting-edge technologies, the industry can tap into new avenues for differentiation and market expansion.

Moreover, emerging markets in developing regions offer promising prospects. As hygiene awareness rises and disposable income increases, there is a vast untapped market eager to embrace tissue paper products. Collaborating with local suppliers and retailers to establish robust distribution networks can unlock these markets’ potential, enabling a wider reach and sustained growth.

Furthermore, partnerships between manufacturers and research institutions hold potential for game-changing breakthroughs. By investing in research and development, the tissue paper industry can introduce innovative products that align with evolving consumer preferences. These innovations might encompass novel textures, improved biodegradability, enhanced absorption, and innovative packaging that resonates with modern sensibilities.

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Recent Development

  • In January 2023, Kimberly-Clark Corporation announced that it would be investing $1.5 billion in its tissue paper production in North America. The investment will be used to upgrade and expand the company’s manufacturing facilities in the region.
  • In February 2023, Procter & Gamble launched a new line of sustainable tissue paper products under its Bounty brand. The products are made from 100% recycled materials and are certified by the Forest Stewardship Council.
  • In March 2023, Essity AB announced that it would be acquiring the tissue paper business of SCA for $10.8 billion. The acquisition will make Essity the world’s largest tissue paper manufacturer.
  • In April 2023, Georgia-Pacific announced that it would be closing one of its tissue paper mills in the United States. The closure is due to declining demand for tissue paper in the region.
  • In May 2023, Sofidel Group announced that it would be investing €100 million in its tissue paper production in Europe. The investment will be used to build a new tissue paper mill in Italy.

Key Questions Answered in the Report:

  • How has the tissue paper market grown, and what factors drive its expansion?
  • What are the sustainable practices adopted by manufacturers in the tissue paper industry?
  • How does premiumization impact consumer choices in tissue paper products?
  • What role does e-commerce play in the distribution of tissue paper?
  • How are manufacturers addressing the demand for customizable and aesthetically pleasing tissue paper?
  • What are the regional trends in tissue paper consumption and production?
  • What are the major challenges faced by the tissue paper market in terms of sustainability?
  • What opportunities can be harnessed by manufacturers to ensure future market growth?

Browse market data Tables and Figures spread through 143 Pages and in-depth TOC on Tissue Paper Market Forecast Report (2023-2030).

Report Attributes Details
Market Size in 2022 USD 20149.88 Million
Revenue Forecast by 2030 USD 25327.70 Million
CAGR 2.90% from 2023 to 2030
Base Year 2022
Forecast Year 2023 to 2030
Key Players Procter & Gamble (Cascade), Kimberly – Clark, Essity Kirkland Signature (Costco), Georgia- Pacific, Solaris Paper, Seventh Generation, Charmin Paper, Angel Soft, Naturelle
Customization Options Customized purchase options are available to meet any research needs Explore customized purchase options

Regional Analysis (North America):

In North America, the tissue paper market exhibits a mature yet innovative landscape. The region’s high awareness of hygiene and sanitation, along with a penchant for convenience, drives the demand for tissue paper products. The trend towards sustainable living has prompted manufacturers to introduce recyclable and biodegradable options, aligning with consumer preferences. With the e-commerce boom, online platforms offer consumers easy access to a diverse range of tissue paper products. The region’s penchant for premium quality also fuels the market’s premiumization trend, with consumers seeking soft and durable tissue paper experiences.

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