Parle to enter the packaged flour (atta) segment
Parle Products, the world’s No.1 biscuits brand by volume sales, is set to launch packaged wheat flour (atta) next week. One of the largest wheat flour buyers, Parle will now venture into selling wheat flour in India. This launch will land Parle in a segment in competition with ITC’s ‘Aashirvaad’ brand that holds nearly half […]