Chatbots for Mental Health and Therapy Market to Hit USD 6,510 Million by 2032

The global chatbots for mental health and therapy market was valued at USD 990 million in 2023 and is estimated to hit around USD 6,510 million by 2032, expanding at a CAGR of 21.3% from 2023 to 2032.

Ottawa, Aug. 31, 2023 (GLOBE NEWSWIRE) — The global chatbots for mental health and therapy market revenue is projected to reach around USD 3,390 million by 2029, a study published by Towards Healthcare a sister firm of Precedence Research.

Chatbots are playing a massive role in improving mental health

The market for chatbots in mental health and therapy is experiencing significant growth as the demand for accessible and convenient mental healthcare solutions continues to rise. Chatbots, powered by artificial intelligence (AI), are computer programs designed to simulate human conversation and provide support, guidance, and therapeutic interventions for individuals facing mental health challenges.

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The market is driven by several factors, including the increasing prevalence of mental health disorders, limited access to mental healthcare professionals, and the growing acceptance and adoption of digital health technologies. Mental health conditions such as depression, anxiety, and stress-related disorders affect millions of people worldwide, creating a need for scalable and cost-effective solutions.

Chatbots offer several advantages in the field of mental health and therapy. They provide 24/7 availability, allowing individuals to seek support and guidance at any time. Chatbots can engage in personalized conversations, deliver evidence-based interventions, and provide psychoeducation to users. They can also monitor symptoms, track progress, and offer resources for self-help and self-care.

Rise in Demand for Accessible and Convenient Mental Healthcare Services

The increasing demand for accessible and convenient mental healthcare services is a major driver in the chatbots for the mental health and therapy market. Traditional mental healthcare services often face barriers that hinder individuals from accessing timely support when they need it most. Chatbots address these barriers by providing immediate access to mental health support. They can be accessed through various digital platforms, including smartphones and web-based applications, allowing users to engage in conversations from the comfort and privacy of their own homes. This convenience and accessibility make chatbots attractive for individuals seeking mental health support.

Due to the rise in the demand for mental health services, there is increased investment in the development of advanced chatbots for mental health and therapy. For instance, in March 2021, Wysa Ltd, a mental health app company closed a Series A funding round of $5.5 million run by Boston’s W Health Ventures, the Google Assistant Investment Program, pi Ventures, and Kae Capital. In addition, the company raised around $20 million in a series B funding round to expand its business capacity, in July 2022. Furthermore, the increasing prevalence of mental health disorders significantly increases the adoption of chatbots for mental health and therapy. According to the WHO 2020 estimates, depression is the leading cause of disability in the world, and around 264 million people across the globe suffered from depression in 2020. The COVID-19 pandemic also accelerated the case of mental health issues across the globe. According to a Lancet publication, the pandemic triggered 76 million cases of anxiety and 53 million cases of depression worldwide.

Moreover, the use of chatbots can help overcome the stigma associated with mental health. Some individuals may feel uncomfortable or hesitant to seek help from traditional mental healthcare providers due to perceived judgment or discrimination. Chatbots offer a non-judgmental and confidential space for individuals to express their concerns and receive support without fear of stigma.

The Role of Advancement in NLP and ML Algorithms

Another major driver in the chatbots for the mental health and therapy market is the advancements in natural language processing (NLP) and machine learning algorithms. NLP allows chatbots to understand and interpret human language, enabling them to engage in meaningful conversations and provide appropriate responses. Machine learning algorithms enable chatbots to continuously learn and improve their responses based on user interactions and feedback. As more individuals engage with chatbots and provide input, the algorithms can adapt and refine their capabilities, making the interactions more personalized and effective.

These advancements in NLP and machine learning have led to the development of more sophisticated and intelligent chatbots for mental health and therapy. Chatbots can now detect and analyze sentiment, identify key concerns, and provide tailored interventions based on the user’s specific needs. This personalized approach enhances the user experience and increases the effectiveness of the interventions.

In addition, the rise in product launches by major market participants augments the growth of the mental health and therapy market. 

  • In July 2023, the Osmania Technology Business Incubator (OTBI) and startup Findhope joined forces to organize the grand finale of the Ideathon. The objective of this event was to create a chatbot named Khushi, powered by AI, with the purpose of enhancing students’ mental well-being.
  • During the COVID-19 pandemic, the Department of Psychiatry at Siriraj Hospital’s Faculty of Medicine and the Faculty of Engineering at Mahidol University jointly developed the chatbot “Psy Jai” to support mental health and emotional well-being.

Thus, advances in and innovations in chatbot services intended for mental health and therapy, add to the growth of this market. 

Furthermore, advancements in NLP and ML algorithms offer significant potential in improving the capabilities of chatbots for mental health and therapy. By enabling a better understanding of human language and personalizing the therapeutic experience, these advancements can enhance the accessibility and effectiveness of mental health support. However, ongoing research, ethical considerations, and continuous improvements are necessary to harness the full potential of these technologies in the context of mental health care.

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Technology Limitations in Understanding Complex Human Emotions and Experiences

One of the major restraints in the chatbots for the mental health and therapy market is the limitations of technology in fully understanding complex human emotions and experiences. While chatbots have advanced in their conversational abilities and natural language processing, they still face challenges in comprehending the intricate nuances of mental health issues. Mental health disorders often involve multifaceted symptoms, underlying causes, and individual variations. Human therapists bring a level of empathy, intuition, and clinical judgment that may be challenging for chatbots to replicate. Chatbots may struggle to recognize subtle cues, accurately interpret ambiguous statements, and provide appropriate interventions for complex mental health conditions.

Additionally, chatbots may face challenges in maintaining user engagement and trust. Establishing a strong therapeutic alliance is a crucial aspect of mental healthcare, and it relies on factors such as empathy, rapport, and the ability to provide emotional support. While chatbots can simulate empathy and provide information, they may not fully meet the emotional needs of individuals seeking human connection and support. Chatbots rely on algorithms and predefined responses to interact with users, which can sometimes lead to inaccurate or inadequate responses to complex emotional situations. The lack of real-time emotional understanding and empathy can hinder the effectiveness of chatbots, especially in cases where individuals require personalized and sensitive mental health interventions.

Furthermore, chatbots may face challenges in understanding and addressing the unique experiences and needs of individuals with complex mental health conditions. Conditions such as trauma, personality disorders, or severe depression often require specialized therapeutic approaches and human expertise to provide appropriate support. Chatbots, with their limited understanding of these complexities, may not be able to offer the same level of personalized and tailored interventions as human therapists. Moreover, the reliance on text-based communication can pose limitations in accurately assessing a person’s mental state. Non-verbal cues, such as tone of voice or body language, play a significant role in understanding emotional states and providing appropriate support. Chatbots lack the ability to interpret these non-verbal 

Geographical Landscape

In regional insights, North America currently holds the largest market share in the chatbots for mental health and therapy market. The region is characterized by a high prevalence of mental health disorders, a strong focus on digital health solutions, and the presence of key market players. The United States, in particular, exhibits a major market share, driven by a combination of factors including a large population, high smartphone penetration, and a growing awareness of mental health. The region has a well-developed healthcare infrastructure and a high prevalence of mental health conditions, leading to a greater demand for accessible and scalable mental health solutions. In addition to the United States, Canada is also a key market in North America. The Canadian healthcare system emphasizes the importance of accessible mental health services, and chatbots are seen as a promising solution to bridge the gap between demand and available resources.

Market players in North America are positioning themselves to capitalize on the growing demand for chatbots in mental health and therapy. They are focusing on developing advanced natural language processing algorithms, incorporating machine learning and AI techniques to improve the accuracy and effectiveness of chatbot interactions. These players are also actively collaborating with mental health professionals and institutions to ensure that their chatbot solutions align with clinical guidelines and best practices.

However, the Asia Pacific region is projected to grow at the fastest rate in the upcoming years. The region is witnessing rapid urbanization, changing lifestyles, and increasing awareness of mental health. Countries such as China, India, and Japan are expected to contribute significantly to the market growth. The growing adoption of digital technologies and the rising demand for accessible mental healthcare solutions are driving the market expansion in this region.

Role of Integrating Chatbot Technology with Other Digital Health Platforms and Services 

Integrating chatbot technology with other digital health platforms and services presents a significant opportunity in the mental health and therapy market. By collaborating with telehealth providers, mobile applications, and electronic health record systems, chatbots can enhance the continuum of care and provide seamless transitions between different modes of support. Integration with telehealth platforms can enable chatbots to triage and direct individuals to appropriate levels of care, such as connecting them with mental healthcare professionals for in-depth assessments or scheduling appointments. Chatbots can also serve as a complement to therapy sessions, providing ongoing support and monitoring between sessions.

Furthermore, integration with mobile applications and wearable devices can enable chatbots to gather real-time data on user behavior, activity levels, and physiological indicators. This data can be analyzed to provide personalized insights, track progress, and offer tailored interventions. By leveraging the power of data and analytics, chatbots can contribute to more effective and personalized mental healthcare.

The market for chatbots in mental health and therapy is poised for significant growth as the demand for accessible and convenient mental healthcare solutions continues to rise. With advancements in technology and a focus on personalized interventions, chatbots have the potential to revolutionize mental health care delivery and provide support to individuals in need. 



  • Market players in the chatbots for mental health and therapy market leverage advanced artificial intelligence (AI) technology to create intelligent chatbot solutions. This allows for personalized and interactive conversations, enhancing the effectiveness of mental health support and therapy.
  • Chatbots offer scalable and accessible mental health support, reaching a larger population and overcoming barriers such as geographical limitations and scheduling constraints. This scalability enables market players to cater to a wide range of individuals seeking mental health assistance.
  • Market players harness the power of data analytics to gain insights into user behavior, preferences, and mental health trends. This helps in developing more tailored and effective interventions, improving the overall quality of mental health support provided by chatbots.


  • Chatbots may lack the ability to provide the same level of human empathy and emotional connection that traditional therapy offers. This limitation could impact their effectiveness, especially for individuals with complex mental health conditions or those who prefer direct human interaction.
  • Chatbot solutions heavily rely on technology infrastructure, including internet connectivity and software platforms. Any technical issues or disruptions can hinder the accessibility and reliability of mental health support provided by chatbots.

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  • The growing awareness and acceptance of mental health issues have led to a rise in the demand for accessible and affordable mental health support services. Chatbots present an opportunity to meet this demand, especially in underserved areas or regions with limited mental health resources.
  • The integration of chatbots with digital health platforms, such as telehealth and mobile applications, provides a seamless user experience and expands the reach of mental health support. This integration allows for better coordination of care and the potential for personalized treatment plans.
  • Market players can explore partnerships with employers and insurance providers to integrate chatbot-based mental health support into corporate wellness programs. This offers a cost-effective and convenient solution for employees to access mental health resources and support.


  • The use of chatbots for mental health support may be subject to regulatory scrutiny and compliance requirements. Market players need to navigate regulatory frameworks related to privacy, data protection, and healthcare regulations to ensure compliance and avoid legal challenges.
  • Established mental health providers, including therapists and counseling services, may adopt chatbot technology or develop their own digital solutions. This competition could pose a threat to market players, requiring continuous innovation and differentiation to maintain a competitive edge.
  • Chatbots for mental health support are still relatively new, and user acceptance and trust may vary. Market players need to demonstrate the effectiveness, reliability, and safety of their chatbot solutions to gain user trust and encourage widespread adoption.

Competitive Landscape:

The competitive landscape of the chatbots for mental health and therapy market is evolving and characterized by both established players and startups. The market is relatively fragmented, with a range of companies offering diverse chatbot solutions for mental health support. Established players such as Woebot, Wysa, and X2AI have gained recognition and market share through their advanced chatbot technology and user-friendly interfaces. These players focus on continuous research and development to enhance the intelligence and capabilities of their chatbots. Startups and smaller companies are also entering the market, offering innovative solutions and targeting specific niches within the market.

Key Market Players:

  • Wysa Ltd
  • Ginger
  • Woebot Health
  • Marigold Health
  • Bark Technologies
  • Mindstrong Health
  • BioBeats
  • Lyra Health
  • Cognoa
  • X2AI

Market Segmentation:

By Technology

  • Machine learning and Deep learning
  • Natural Language Processing
  • Others

By Application

  • Conversational Interfaces
  • Behavioral Pattern Recognition
  • Others

By Component

  • Saas
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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About Us

Towards Healthcare is a leading global provider of technological solutions, clinical research services, and advanced analytics to the healthcare sector, committed to forming creative connections that result in actionable insights and creative innovations. We are a global strategy consulting firm that assists business leaders in gaining a competitive edge and accelerating growth. We are a provider of technological solutions, clinical research services, and advanced analytics to the healthcare sector, committed to forming creative connections that result in actionable insights and creative innovations.

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