Classplus (an Edtech startup) has signed Sourav Ganguly as its celebrity brand ambassador. It is a coaching management platform that helps digitizes coaching classes operations. It also provides personalized multimedia educational content for students. Ganguly himself has invested in the startup in his personal capacity. It was founded in 2015 by five young boys Mukul Rustagi, Bhaswat Agarwal, Vatsal Rustagi, Bikash Dash, Nikhil Goel.