Rising consumer focus on ingredient safety & transparency, regulatory credibility, and sustainability, combined with advances in formulation science and digital commerce, is reshaping the clean beauty market forecasts.
Hyderabad, India, Jan. 30, 2026 (GLOBE NEWSWIRE) — According to Mordor Intelligence, the global clean beauty market size is valued at USD 163.35 billion in 2025, projected to expand from USD 179.65 billion in 2026 to USD 288.99 billion by 2031, reflecting strong and sustained momentum over the forecast period. This growth underscores how clean beauty is transitioning from a niche positioning into a core standard across the global beauty and personal care industry.
Clean Beauty Market Trends & Growth Analysis
Ingredient Safety, Transparency, and Regulation Drive Market Growth
Health, safety, and ingredient transparency have emerged as primary differentiators in the clean beauty market growth outlook. Increasing consumer awareness, coupled with tighter regulatory oversight, is making clean formulation practices non-negotiable.
Regulatory measures such as the U.S. FDA’s MoCRA reporting requirements and expanded allergen labeling frameworks in Europe favor brands with strong clinical validation capabilities, pharmacovigilance systems, and regulatory expertise. Consumers increasingly associate topical product safety with overall wellness and expect traceable, clearly disclosed ingredient sourcing, giving a competitive advantage to companies investing in verified clean formulations, third-party certifications, and transparent supply chains.
Sustainability and Biotechnology Reshape Competitive Positioning
Environmental sustainability has moved beyond marketing narratives into operational execution within the clean beauty industry. Stricter regulations and a growing willingness among consumers to pay for genuinely sustainable products are accelerating investments in circular economy models, refill systems, and responsible sourcing strategies.
At the same time, biotechnology, particularly fermentation-based and bio-engineered actives, is enabling high-performance formulations that meet clean-label expectations without compromising efficacy or stability. These biotech advances also improve supply-chain resilience by reducing dependence on climate-sensitive raw materials. Together, sustainability integration and biotech innovation are strengthening long-term clean beauty market share competitiveness.
Clean Beauty Market Segmentation Snapshot
By Product Category
- Skincare
- Haircare
- Make-Up and Color Cosmetics
- Fragrances
- Other Clean Beauty Products
By Price Positioning
- Mass
- Premium
By End User
- Kids
- Adults
By Distribution Channel
- Supermarkets and Hypermarkets
- Health and Beauty Stores
- Other Distribution Channels
For a full breakdown of market size, segmentation data, and competitive intelligence on the clean beuaty industry, read details of the Mordor Intelligence report at https://www.mordorintelligence.com/industry-reports/clean-beauty-market?utm_source=globenewswire
Regional Overview
- Asia-Pacific is emerging as the fastest-growing region in the clean beauty market, supported by rising ingredient awareness, premiumization, and increasing regulatory alignment.
- North America is undergoing a regulatory transformation that reinforces clean beauty credibility through compliance and transparency.
- Europe continues to set global benchmarks for ingredient disclosure, sustainability practices, and environmental accountability.
Competitive Landscape Prioritizes Science-Led Brands
The clean beauty industry remains moderately fragmented, creating space for innovation-driven challengers alongside established multinational players. Large beauty conglomerates are expanding clean portfolios through acquisitions and internal R&D, while independent brands leverage digital platforms to build trust and direct consumer engagement.
Competition is increasingly defined by the formulation of science, regulatory readiness, and technological capabilities such as biotechnology and data-driven product development. Brands that successfully integrate clean principles with performance, safety, and transparency are shaping future leadership in the clean beauty market forecast.
Clean Beauty Industry Leaders
- L’Oréal SA
- Unilever PLC
- Coty Inc.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Company
Other Reports by Mordor Intelligence
Face Mask Market Report: The global face mask market is valued at USD 7.95 billion in 2026 and is expected to reach USD 9.08 billion by 2031, growing at a CAGR of 2.69%. The market is segmented by product type (clay, peel-off, sheet, cream/gel masks), end user (men and women), ingredient type (natural & organic, conventional), distribution channel (supermarkets/hypermarkets, specialty stores, and others), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa).
Deodorants Market Size: The deodorants market is projected to grow from USD 26.94 billion in 2026 to USD 34.85 billion by 2031, registering a CAGR of 5.28%. It is segmented by product type (sprays, sticks, roll-ons, and others), category (mass and premium), ingredient source (conventional/synthetic and natural/organic), distribution channel (supermarkets/hypermarkets and others), and geography (North America, South America, Europe, Asia-Pacific, Middle East & Africa).
Luxury Perfume Market Share: The luxury perfume market is estimated at USD 56.28 billion in 2026 and is forecast to reach USD 86.23 billion by 2031, expanding at a CAGR of 8.91%. The market is segmented by product type (parfum/de parfum, eau de parfum, and others), category (conventional/synthetic and others), end user (men, women, and others), distribution channel (supermarkets/hypermarkets, specialty stores, and others), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa).
About Mordor Intelligence
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, and logistics.
CONTACT: For any inquiries, please contact: media@mordorintelligence.com https://www.mordorintelligence.com/contact-us
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. IndiaShorts takes no editorial responsibility for the same.
