Connected Packaging Market to Reach Positive Growth by 2032

Fort Collins, Colorado, Sept. 06, 2023 (GLOBE NEWSWIRE) — DataHorizzon Research Published a report titled, “Connected Packaging Market Size, Share, Growth, Trends, Statistics Analysis Report, By Type (Active Packaging, Interactive Packaging, And Intelligent Packaging), By Technology (QR codes, NFC, And RFID), By End-user, By Region And Segment Forecasts, 2023-2032.”

According to DataHorizzon Research, the global connected packaging market size is projected at a double-digit CAGR by 2032. The connected packaging industry is set to grow higher in the forthcoming years. Major drivers such as growing urbanization, brand recall, and the use of sensor-based packaging techniques will likely contribute to industry developments.

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Report Snapshot:

Report Title Connected Packaging Market           
Largest Market North America
Forecast Period 2023 to 2032
Historic Period 2021
Base Year 2022
Report Scope & Coverage Market Size, Market Estimations, Competitor Analysis, Trends, And Growth Factors
By Type Active Packaging, Interactive Packaging, And Intelligent Packaging
By Technology QR codes, NFC, and RFID
By End-user Food & Beverages, Healthcare, Personal Care & Cosmetics, Consumer Electronics, And Others
Region North America, Europe, Asia Pacific, Latin America, and Middle-East & Africa.
Countries Covered U.S., Canada, U.K., Germany, France, China, Japan, India, South Korea, Brazil, Mexico, UAE, Saudi Arabia, and South Africa, among others
Major Market Players BALL CORPORATION, Amcor plc, 3M, BASF SE, Temptime Corporation, Emerson Electric Co, American Thermal Instruments, CONSTANTIA FLEXIBLES, Klöckner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, DS Smith, and Cryolog, International Paper, R.R. Donnelley & Sons Company, Stora Enso, Thin Film Electronics ASA, and Huhtamaki among others.

Segmentation Overview:

The global market has been segmented as type, technology, end-user, and region. Due to its popularity, intelligent packaging will continue its dominance throughout the forecast period. Based on technology, QR codes registered high growth, offering high brand value to packaging companies and allowing users to interact directly. Based on the end-user, food and beverages accounted for a high market share due to growth in packaging applications.

North America is one of the leading markets for connected packaging solutions. A significant presence of packaging solutions in healthcare, automotive, and consumer electronics has propelled the market growth. Europe is one of the prominent markets for connected packaging for its industrial and technological infrastructure.

Key Developments in the Industry:

  • In its publication in 2022, Pragmatic Semiconductors shared a comprehensive view of reusable packaging at a larger scale in the FMCG industry. According to the publication, FMCG brands have a significant market size with lucrative opportunities for reusable packaging. However, reusable packaging accounts only for 2% of the entire market size. A major reason is the slow adoption of the transition. To address these concerns, connected packaging is becoming a better solution than traditional packaging. Pragmatic Semiconductors employs Near Field Communications (NFC) technology by using low-cost-flexible electronics that enable package traceable features.  Therefore, with the adoption of reusable packaging, the organization expects to enhance the reusability approach and reduce dependency on natural resources.
  • In another instance, Radio-frequency identification (RFID) technology helps brands stay connected in the retail industry. During the peak phases of the pandemic in 2020, the semiconductor industry experimented with novel solutions adhering to the pandemic-driven changes in the retail industry. With more emphasis on customer-centric products and understanding and analyzing their buying patterns post-pandemic, large brands have resorted to effective marketing campaigns using RFID technology for retail businesses. To achieve these objectives, the brands are investing in sensor packaging techniques that prove as a game-changer in the packaging industry.

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Connected Packaging Market Report Highlights:

  • The global connected packaging market share will likely grow in the coming years. Factors such as improved operational efficiency and regulatory compliances have enabled a huge traction for the market.
  • Technologies such as the Internet of Things and RFID communication have eased the packaging processes for large manufacturing units.
  • Connected packaging solutions assist in automated data recording and sharing on the server side.
  • Intelligent packaging accounted for a significant share attributed to the rising adoption of smart labels and RFID tags in several industries such as healthcare, manufacturing, food, and beverages.
  • QR codes remained dominant in 2022 owing to wider use by brands to increase interactive sessions with consumers.
  • Food and beverages accounted for a significant position in the end-user category. The use of edible packaging for food and beverages offers sustainable alternatives to traditional packaging materials.
  • North America is projected to witness a significant market share in the forthcoming years owing to the popularity of e-commerce platforms and the presence of a tech-savvy population.
  • Some of the prominent players in the connected packaging market report include BALL CORPORATION, Amcor plc, 3M, BASF SE, Temptime Corporation, Emerson Electric Co, American Thermal Instruments, CONSTANTIA FLEXIBLES, Klöckner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, DS Smith, and Cryolog, International Paper, R.R. Donnelley & Sons Company, Stora Enso, Thin Film Electronics ASA, and Huhtamaki.  

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Connected Packaging Market Segmentation:

Connected Packaging Market, By Type (2023-2032)

  • Active 
  • Interactive 
  • Intelligent 

Connected Packaging Market, By Technology (2023-2032)

  • QR codes
  • NFC
  • RFID

Connected Packaging Market, By End-user (2023-2032)

  • Food & Beverages
  • Healthcare
  • Personal Care & Cosmetics
  • Consumer Electronics
  • Others

Connected Packaging Market, By Region (2023-2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa 

About DataHorizzon Research:

DataHorizzon is a market research and advisory company that assists organizations across the globe in formulating growth strategies for changing business dynamics. Its offerings include consulting services across enterprises and business insights to make actionable decisions. DHR’s comprehensive research methodology for predicting long-term and sustainable trends in the market facilitates complex decisions for organizations.



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