The recent actions and proposals from Donald Trump regarding diversity, equity, and inclusion (DEI) have sparked intense reactions across the U.S., particularly in the business world. One of his major moves was the repeal of DEI mandates within the federal government, which had aimed to promote non-discriminatory practices in the workplace. This has prompted many businesses to re-evaluate their DEI policies, with some even considering rolling them back, potentially leading to more discrimination against employees and customers.
However, one major company is standing firm in its commitment to inclusivity: Costco. Despite the pressures and a proposal from the National Center for Public Policy Research urging companies to scrutinize their DEI practices, Costco has rejected the idea entirely. A staggering 98% of Costco shareholders voted against the proposal, sending a clear message in favor of inclusivity. The company’s board of directors emphasized that DEI initiatives are essential for maintaining a respectful and inclusive environment, and the requested report on DEI risks was unnecessary.
Costco’s stance reflects its long-standing commitment to customer satisfaction and inclusivity, a philosophy rooted in the company’s co-founder Jim Sinegal, who fought fiercely to keep prices low for his customers. A legendary tale from 2018 exemplifies this ethos, where Sinegal reportedly threatened to “kill” the new CEO if he raised the price of Costco’s famous $1.50 hot dog, showing just how much he valued keeping products affordable.
In a time where many businesses are bending to political pressures, Costco has shown it is willing to make a stand for its values, making it a standout choice for those who want to shop at a company that remains committed to both affordability and inclusivity.