Customer Relationship Management (CRM) Market to Gather $96.39 Billion by 2027: Allied Market Research

The growing importance of long-term customer engagement and retention for small and medium-scale businesses is predicted to boost the global customer relationship management (CRM) market.

Wilmington, DE, Nov. 17, 2023 (GLOBE NEWSWIRE) — As per a report published by Allied Market Research, the global customer relationship management market is estimated to gather a revenue of $96.39 billion by 2027. The market was valued at $41.93 billion in 2019 and is likely to showcase a CAGR of 11.1% during the 2022-2027 period. The report offers a comprehensive study about the evolving market dynamics and the competitive scenario of the industry.

Report Coverage and Details:

Report Coverage Details
Forecast Period 2020-2027
Base Year 2019
Market Size in 2019 $41.93 Billion
Market Size in 2027 $96.39 Billion
CAGR 11.1%
No. of Pages in Report 334
Segments Covered Component, Deployment Mode, Organizational Size, Application, Industry Vertical, and Region.
Drivers Increasing demand for long-term customer engagement and retention from small and medium-sized businesses
Opportunities Affordable software costs and high operational efficiency
Rising adoption of bring your own device (BYOD) ecosystem owing to widespread penetration of smartphones
Restraints Security and privacy issues with respect to confidentiality of the customer
High cost of customer relationship management software

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The report has classified the global customer relationship management (CRM) market on the basis of different segments including component, organizational size, application, deployment mode, industry vertical, and region. 

By component, the software segment accounted for the highest market share in 2019 and is set to dominate the market in the analysis period. On the other hand, the service segment is expected to have the highest CAGR of 12.6% during the 2020-2027 period.

By deployment model, the cloud segment generated the highest market share in 2019 and is predicted to continue to its great run during the forecast period. The same segment is also anticipated to have the highest CAGR of 11.8% during the analysis timeframe.

By application, the customer service segment generated the maximum revenue in 2019 and is predicted to maintain its top position during the forecast period. On the other hand, the CRM analytics segment is estimated to have the highest CAGR of 15.5% in the 2020-2027 period.

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By industry vertical, the BFSI segment accounted for the largest market share in 2019 and will continue on its growth trajectory in the coming period. However, the retail & e-commerce segment is projected to have the highest CAGR of 15.2% in the analysis timeframe.

By region, the North America region held the highest market share in 2019 and is expected to top the charts in the analysis period. On the other hand, the Asia-pacific region is expected to be the fastest growing with a CAGR of 13.8% in the analysis period.

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The report has also analyzed the major companies in the market, including MICROSOFT CORPORATION, AUREA SOFTWARE INC., SUGARCRM, INSIGHTLY, INC., ZOHO CORPORATION PVT. LTD., PEGASYSTEMS, SALESFORCE.COM, INC., SAGE GROUP, SAP SE, and ORACLE CORPORATION. The different strategic alliances such as partnerships, mergers, and acquisitions that are established by these companies are also studied in this report.

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

CONTACT: Contact: David Correa 1209 Orange Street, Corporation Trust Center, Wilmington, New Castle, Delaware 19801 USA. Int'l: +1-503-894-6022 Toll Free: +1-800-792-5285 UK: +44-845-528-1300 India (Pune): +91-20-66346060 Fax: +1-800-792-5285 

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