Deepika Padukone launched her skincare line 82°E in 2022, and if reports are to be believed, the brand does not appear to be in good financial shape right now. Deepika’s business has been heavily criticized for its high-priced goods since its inception, despite the fact that numerous premium skincare brands are similarly priced.
The criticism was frequently predicated on the fact that Deepika’s brand was very new and had yet to prove its worth, even if they anticipated people to pay full price for trying new products. Unlike other skincare companies, Deepika’s brand was not affiliated with any parent corporation that could support its efficacy claims.
Three years later, though, it seems that the company’s pricing strategy may have been altered by the minds behind 82°E. The brand has twelve items with prices ranging from Rs 1,200 to Rs 2,900 when it debuted in 2022. The brand now offers 14 items that range in price from Rs 450 to Rs 2,900. It seems that the corporation released a number of mini-versions in the hopes that consumers would try the product in a more compact form.
Ashwagandha Bounce, a moisturizer, is one of the company’s older products. The 15 ml mini version costs Rs 960, while the 50 ml full-size version costs Rs 2,700. The company’s most costly product is still Bakuchiol Slip, a face oil that costs Rs 1,500 for the 15 ml micro version and Rs 2,900 for the full-size 30 ml. Additionally, they sell Sandalnut Bloom, a different moisturizer, costing Rs 670 for the 15 ml version and Rs 2,700 for the 50 ml version.
