Just in time for Dhanteras, BigBasket, a Tata Enterprise, has partnered with Tanishq to offer customers unique gold and silver coins. Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin (10 g), Tanishq 22 Karat Gold Coin (1 g), and Tanishq 22 Karat Gold Coin with Lakshmi Motif (1 g) are now available to customers thanks to this partnership. The finest aspect? It will take less than ten minutes for these priceless artefacts to arrive at your home.
BigBasket’s Chief Buying and Merchandising Officer, Seshu Kumar, emphasised the partnership’s strategic significance inside the Tata ecosystem. “We have long been known for being a major participant in the food and perishables industries, but with these partnerships, we hope that our clients will find value in our broader offerings, which include electronics, home appliances, and gold and silver coins. Bigbasket is dedicated to completing all of our customers’ Diwali wish lists in ten minutes this year,” he said.
There are other platforms that provide fast delivery of gold and silver coins besides BigBasket. Additionally, Blinkit and Swiggy Instamart have promised to deliver these priceless things in ten minutes or less. This expanding tendency suggests that there is competition for quick delivery services, particularly during holidays.
In Indian culture, Dhanteras, the first day of the Diwali celebration, is very important since it is regarded as auspicious for buying gold and silver. This custom represents the welcoming of success and fortune into homes. On Akshaya Tritiya earlier in May 2024, Blinkit promised not only fast gold delivery but also a whole Akshaya Tritiya package that included fresh flowers, deity pictures, and puja supplies—all delivered in the same remarkable amount of time.
To improve client convenience, the platform features specific pages that include all the necessities. In an amusing twist, Swiggy Instamart hinted about the sale of chocolate gold coins prior to Akshaya Tritiya, but they also announced that they are working with Malabar Gold & Diamonds and Muthoot Exim to sell actual gold and silver coin offers.