On the fourth Tuesday, Dhurandhar got approximately Rs. 10.75 crore nett. This takes the running total to around Rs. 678.25 crore nett. The film grossed approximately Rs. 77 crore nett in the first five days of its fourth week. Within three days, the fourth week had already set a new record, and it is now on track to reach Rs. 100 crore nett.
That appears highly plausible at the moment, given that the remaining two days of the week are New Year’s Eve and New Year’s Day, which should result in an increase in business. Despite the fact that ticket prices were not reduced, business increased again on Tuesday. This is most likely because Tuesday, as a discount day, has been publicised throughout the year, and that incremental audience is still showing up, just not at the same quantities.
This, however, is not a good thing, as discount day has been a great development in the exhibition business, resulting in increased patronage. When the most popular film skips it, it betrays that audience. It was sensible not to do it in the first week, or even the second, because you don’t want to offer your premium product at a discount once it has taken off, but in the third and fourth weeks, they should have done it. Discount days have long been a feature of exhibitions around the world, and they are immensely popular.
It was ultimately implemented in India this year, and the response has been positive, with admissions on Tuesdays being higher than on Fridays and on level with Saturday. Some in the trade have spoken out against it and discounts in general, which is simply ridiculous. Over the last two decades, going to the movies has been out of reach for a big portion of the American public, but the reductions have been a little step in the right direction.
