Dinshaw’s has rolled out its latest campaign ‘Dildaari’, blending emotional storytelling with product innovation by spotlighting a simple consumer insight — the joy of the last bite of an ice cream cone.
Featuring former cricketer Vinod Kambli, the campaign builds on themes of resilience, nostalgia and generosity. The brand has introduced a cone with three times more solid chocolate at the tip, turning an often-overlooked moment into the centerpiece of indulgence.
The campaign film draws from Kambli’s personal journey, adding emotional depth and relatability to the narrative built around “Jinko life mein thoda kam mila, unke liye thoda zyada.”
Speaking about the campaign, Zervin Rana, Director, Dinshaw’s, said, “We have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. ‘Dildaari’ is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.”
The campaign has been launched during peak summer and cricket season to maximise consumer connect.
