On its second Wednesday, Ek Deewane Ki Deewaniyat stayed steadfast. The film’s earnings today came to Rs. 3 crore, a 10% decrease from its opening Monday. In India, the film’s running total came to Rs. 52.75 crore net.
Since the younger population is driving the industry after the Diwali break, it is anticipated to hold up well going forward. With the exception of the re-release of Baahubali: The Epic and a few Shah Rukh Khan films, there are no major releases this weekend, so Milap Zaveri’s love drama should strive for a strong start. Thanks to its captivating promotional materials and viral music tracks, the film has gained popularity.
Given how well weekdays have gone, the movie should now aim for a Rs. 85–90 crore box office finish. On the other hand, Saiyaara and Sanam Teri Kasam (re-release) both performed incredibly well over the week before rapidly slowing down. Given that the movie is aimed at the same demographic, that might also occur here.
The anticipated total for Ek Deewane Ki Deewaniyat in that case would be approximately Rs. 75 crore, which is once more an absurd amount for a film with such a modest budget. The film is already the highest-grossing film of Harshavardhan Rane’s career and a clear hit.
How well it stands up over the next few weeks will be determined. It has a decent chance of continuing its promising run in theaters because there won’t be a major release until Ajay Devgn’s De De Pyaar De 2.