Fitness Tracker Market to Reach USD 229.88 Billion by 2032, Driven by Digital Wellness Adoption and Rising Demand for Preventive Healthcare – SNS Insider

GlobeNewswire On June 26, 2025 17:30 IST

SNS Insider Forecasts Soaring Growth of U.S. Fitness Tracker Market—Valued at USD 19.39 Billion in 2024—As Consumers Across Generations Embrace Wearable Health Tech and AI-Powered Monitoring Tools.

Austin, June 26, 2025 (GLOBE NEWSWIRE) — Fitness Tracker Market Size & Growth Analysis:

According to SNS Insider, the Fitness Tracker Market was valued at USD 60.94 billion in 2024 and is projected to reach USD 229.88 billion by 2032, growing at a CAGR of 18.07% during the forecast period 2025-2032.

The fitness tracker market growth is primarily driven by rising focus on personal health and fitness among people, a fast-aging population, and the resultant increase in the need for continuous health monitoring, the growing awareness about lifestyle diseases, and the increasing penetration of smartphones and smartphone-based healthcare apps and services. To the above, add the coming together of digital well-being and AI-driven insights to drive more user engagement and retention.

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The U.S. fitness tracker market was estimated at USD 19.39 billion in 2024 and is anticipated to reach USD 66.51 billion by 2032. The “burgeoning boom” can be attributed to a heightened awareness of health care, insurance plans with fitness monitoring incentives, and popular acceptance among both the millennial and retiree generations, according to the report.

Market Overview

Wearable health and fitness trackers are quickly making their way into mainstream use as people have begun to be more interested in preventive health care. These wearables allow wearers to measure a variety of factors, such as activity, sleep, stress, and HRV. Growing urban sedentary lives, rising obesity, and government initiatives for promoting active living have pushed consumers to track their health daily. The need is further exacerbated by ongoing interest in the incorporation of fitness trackers with remote health care and telemedicine for ongoing monitoring of health and chronic disease management.

Technical features, including GPS, ECG, sensors for skin temperature, and the incorporation of personal feedback loops, have widened its use from step-counters. The growth of the market is also driven by the partnerships of the fitness tracker companies with gyms, wellness centers, and corporate wellness programs. The arrival of health insurance plans including and reward fitness tracker use is reinforcing the significance of digital health engagement.

Major Players Analysis Listed in this Report are:

Apple, Inc.
Google (Fitbit, Inc.)
Garmin Ltd.
HYPE
SAMSUNG
Fossil Group
Huawei Technologies Co., Ltd.
Xiaomi Corporation
Amazfit (Zepp Health)
Polar Electro Oy

Fitness Tracker Market Report Scope

Report Attributes	Details
Market Size in 2024	US$ 60.94 billion
Market Size by 2032	US$ 229.88 billion
CAGR (2025–2032)	18.07%
U.S. Market 2024	USD 19.39 billion
U.S. Forecast by 2032	USD 66.51 billion
Base Year	2024
Forecast Period	2025–2032
Key Regional Coverage	North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)

Segment Analysis

By Type:

Smartwatches continued to lead the category in 2024, generating 51.5% of the fitness tracker market by value. They’re attractive to a broad audience because they serve two purposes: fitness tracking and smartphone alerts. Meanwhile, smart rings are the type growing fastest. Small and discreet, the new wearables are also getting better at tracking potentially sensitive biometric information – they tend to attract consumers who want to stay under the radar without giving up functionality.

By Application:

The running tracking category was at the forefront in 2024, accounting for a 25.6% share of overall market revenue, on account of increasing participation in marathons and app-based communities. But it’s the sleep tracking portion that is growing the fastest, fueled by a greater understanding of the role sleep plays in wellness and the availability of detailed REM and deep sleep metrics in new devices.

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Fitness Tracker Market Segmentation

By Type

Smart Watches
Smart Bands
Smart Clothing
Others

By Application

Heart Rate Tracking
Sleep Monitoring
Glucose Monitoring
Sports
Running Tracking
Cycling Tracking
Others

By Wearing Type

Heart Rate Tracking
Sleep Monitoring
Glucose Monitoring
Sports

By Distribution Channel

Online
Offline

Regional Analysis

Based on region, North America occupied the largest market share of 27.7% in the global fitness tracker market in 2024. This leadership is sustained by advanced healthcare systems, proactive consumer habits, and strong sales of digital health devices.

The Asia Pacific region is the fastest-growing one, fueled by expanding disposable incomes, rising health consciousness, and fast urbanization. Around the region, from China to India and Japan, there have also been several local wearable tech startups and government-backed initiatives to push digital health adoption.

Recent Developments

In September 2024, WHOOP introduced its wearable health and fitness technology in India with detailed metrics around sleep, recovery, and strain that will take digital wellness monitoring in a new geography to a new level.
In September 2023, Fitbit announced Charge 6, with improved heart rate monitoring, integration with Google Maps and Wallet, and support for cardio machines for gym enthusiasts.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Fitness Tracker Market by Type

8. Fitness Tracker Market by Application

9. Fitness Tracker Market by Wearing Type

10. Fitness Tracker Market by Distribution Channel

11. Regional Analysis

12. Company Profiles

13. Use Cases and Best Practices

14. Conclusion

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