Flipkart wholesale witnessed a triple jump in e-commerce adoption among kiranas

On Monday, the business to business marketplace of IPO bound Flipkart-Flipkart wholesale  reported a triple rise in e-commerce adoption among its kirana members. This B2B marketplace was launched in the previous year during the month of September along with the acquisition of the wholesale business of Walmart in India which operated in 29 best Price cash and carry wholesale stores.

It provide services to around 1.5 million members that involves kiranas, hotels, restaurants, cafeterias, offices and institutions. Flipkart wholesale together with Best Price cash and carry business affirmed that in between January 2021 to June 2021 the growth has approached among the small kiranas in Tier- II and Tier III cities. As per reports, Flipkart wholesale included one in every three customers and is currently transacting online through the Best Price app and website.

The unforeseen pandemic have made individuals witness a change in consumer behavior from traditional offline channels to online shopping. Thereby, these platforms concentrated on strengthening their capabilities in having the majority kiranas onboard. The neighborhood convenience stores and kiranas have turned to be a battleground for the e-commerce and grocery platforms like Flipkart, Amazon, BigBasket, Grofers, JioMart etc. As of now, BigBasket, Grofers and JioMart are the leading platforms that compete with Flipkart Supermarket, in grocery and daily essential verticals.

Adarsh Menon, Senior Vice President and Head of Flipkart Wholesale stated, “Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas by making their business easier using technology. All our efforts are aimed at helping small business which has emerged as self starter in adopting e-commerce to make purchases.”

According to reports, the company experienced almost twice a growth in the number of members in dairy and fresh produce categories at best prices. On the other hand, stationary items and electronic appliances have also witnessed similar growth.

In the last month Flipkart, initiated cash on delivery payment mode to all Best Price members who orders through the best prize app. The company further affirmed that it has launched short term collateral free credit solution to its members for working in capitals needs in association with banks and fintech lenders. It assured that kiranas can obtain 14 days of interest free credit from Rs 10,000 to Rs 25 lakhs.

At present the key areas for Flipkart are grocery and wholesale business. Recently, at the Deutsche Bank’s virtual DbAccess Global Consumer Conference 2021, Walmart International President Judith McKenna informed, “One of the investment areas, though, that we are making against that is in the wholesale business which are serving the small, medium sized business, but then also you have a nascent grocery business. He further elaborated that the grocery penetration in India is massively low and is accelerated through COVID. Judith McKenna asserted that they are expanding their offices and its one of the few areas where Walmart can support them in terms of learning for working with that.”

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