Fortune Plus Soyabean Oil has launched a new television commercial encouraging households to rethink their choice of cooking oil by highlighting its role in maintaining food freshness.
The campaign addresses a common concern in Indian kitchens — food losing its appeal and nutritional value when consumed hours after cooking. According to the brand, Fortune Plus Soyabean Oil helps overcome this challenge with tokko-ferol, a natural antioxidant that preserves freshness and taste.
The advertisement positions Fortune Plus as a blend of health, taste and convenience, particularly for families preparing meals in advance for school or office lunches.
The campaign is aimed at reinforcing the brand’s promise of quality and healthy cooking.
