Global Ovulation Testing Kits Market Size To Exceed USD 5.47 Billion By 2033 | CAGR of 6.89%

The Global Ovulation Testing Kits Market Size was Valued at USD 2.81 Billion in 2023 and the Worldwide Ovulation Testing Kits Market Size is Expected to Reach USD 5.47 Billion by 2033, according to a research report published by Spherical Insights & Consulting. Companies covered: Proov, Ro, Wondfo, Fairhaven Health, Runbio Biotech Co. Ltd., Swiss Precision Diagnostics GmbH, Easy@Home Fertility, Piramal Healthcare, Accuquik, PREGMATE, ClinicalGuard, AccuMed, iProven, Femometer, Prega News (Mankind pharma) and Other key vendors.

New York, United States , June 10, 2024 (GLOBE NEWSWIRE) — The Global Ovulation Testing Kits Market Size is to Grow from USD 2.81 Billion in 2023 to USD 5.47 Billion by 2033, at a CAGR of 6.89% during the projected period.


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Ovulation is a biological process that releases eggs from the ovary. Each month, the female body secretes a large number of luteinizing hormones in preparation for ovulation, which usually takes place in the middle of the menstrual cycle. Ovulation kits can be used to determine peak fertility and the time of ovulation. While it’s not required, several experts suggest testing first thing in the morning. Ovulation test kits are readily available and useful at any time on the market. There are several varieties of ovulation test kits available, including digital, salivary, and urine tests. Since more people become aware of family planning and fertility, more women and couples are searching for reliable methods to identify ovulation. Ovulation testing kits provide a practical and accessible method. The market for ovulation testing kits is anticipated to grow in the next years, partly because of the ongoing developments in testing technology, which are crucial for improving children’s healthcare and preventing unintended pregnancies. However, the ovulation test, which only finds the luteinizing hormone released before ovulation, cannot confirm ovulation. When the user is on any fertile drugs, the ovulation test can’t work correctly. Those who are over 40 or who are already approaching menopause cannot use the ovulation test.

Browse key industry insights spread across 200 pages with 110 Market data tables and figures & charts from the report on theGlobal Ovulation Testing Kits Market Size, Share, and COVID-19 Impact Analysis, By Product (Urine Ovulation Test, Saliva Ovulation Test, and Digital Ovulation Test), By Distribution Channel (E-Commerce, Hypermarket & Supermarket, and Pharmacy & Drugstore), and Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.” 

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The urine ovulation test segment influences the market with the largest revenue share through the forecast period.
Based on the product, the global ovulation testing kits market is segmented into urine ovulation test, saliva ovulation test, and digital ovulation test. Among these, the urine ovulation test segment influences the market with the largest revenue share through the forecast period. Their availability, affordability, and user-friendliness are attributed to their superiority. The high level of accuracy and the capacity to identify the presence or absence of the pregnancy marker hCG (human chorionic gonadotropin) are credited with the growth.

The pharmacy & drugstore segment influences the global ovulation testing kits market during the forecast period.
Based on the distribution channel, the global ovulation testing kits market is segmented into e-commerce, hypermarket & supermarket, and pharmacy & drugstore. Among these, the pharmacy & drugstore segment influences the global ovulation testing kits market during the forecast period. Ovulation testing kits offer easy access, professional handling, a wide selection of products, and expert guidance from pharmacists, they are typically distributed by pharmacies and drugstores.

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North America dominates the market with the highest market share during the forecast period.

North America dominates the market with the highest market share during the forecast period. Ovulation test kits are becoming more and more popular because of their improved features, like clever countdown functionality and Bluetooth connectivity. The working class in the United States contributes to the increase in ovulation test kit unit sales since they often have limited opportunities to see a healthcare practitioner. This function greatly enhances the regional market. These factors propel the market growth during the forecast period in north America region.

The Asia-Pacific region is expected to accelerate during the forecast period. The growing number of females with polycystic ovarian syndrome (PCOS). The availability of ovulation test kits and increased funding and investments for the development of fertility and ovulation monitors are likely to drive up demand in several countries. Fertility rates are declining and the demographics of first-time mothers are shifting. These factors drive the market growth in the Asia Pacific region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. Major vendors in the global ovulation testing kits market are Proov, Ro, Wondfo, Fairhaven Health, Runbio Biotech Co. Ltd., Swiss Precision Diagnostics GmbH, Easy@Home Fertility, Piramal Healthcare, Accuquik, PREGMATE, ClinicalGuard, AccuMed, iProven, Femometer, Prega News (Mankind pharma), and Other Key Players.

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Recent Developments

  • In September 2023, Prega News introduced a fresh line of products. The Ova News Ovulation Detection Kit is one of these products; it’s made specially to assist women in keeping track of their ovulation cycles.

Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global ovulation testing kits market based on the below-mentioned segments:

Global Ovulation Testing Kits Market, By Product

  • Urine Ovulation Test
  • Saliva Ovulation Test
  • Digital Ovulation Test

Global Ovulation Testing Kits Market, By Distribution Channel

  • E-Commerce
  • Hypermarket & Supermarket
  • Pharmacy & Drugstore

Global Ovulation Testing Kits Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

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