Global Video Processing Platform Market Size Projected to Reach USD 20.40 Billion By 2032, with 12.3% CAGR Rise: Polaris Market Research

As per the recent analysis by Polaris Market Research, the global video processing platform market size was valued at USD 6.41 billion in 2022 and is predicted to reach USD 20.40 billion by 2032. Also, the study states that the market reveals a robust 12.3% Compound Annual Growth Rate (CAGR) over the predicted timeframe, 2023-2032. Platform segment is anticipated to witness the highest growth in the coming years due to the rising incorporation of advanced technologies by market players.

New York, NY, Dec. 15, 2023 (GLOBE NEWSWIRE) — Polaris Market Research has published a recent study report titled “Video Processing Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Platform, Services); By Application; By Content Type; By Vertical; By Region; Segment Forecast, 2023 – 2032” in its research database.

As per the recent analysis by Polaris Market Research, the global video processing platform market size was valued at USD 6.41 billion in 2022 and is predicted to reach USD 20.40 billion by 2032. Also, the study states that the market reveals a robust 12.3% Compound Annual Growth Rate (CAGR) over the predicted timeframe, 2023-2032.

How is a Video Processed? How Big is Video Processing Platform Market Share?

  • Overview

An asynchronous video system for designing, hosting, searching, and posting images on the internet is called a video processing platform. These systems enable the speedy control, recording, and display of video content and are perfect for educational, communicative, and entertainment reasons. There are numerous alternatives available for on-demand videos on video sites.

Also, video processing uses software, hardware, and combinations of the two to alter the images and sounds included in video files. Because the processing software and related equipment have sophisticated algorithms, many filters can be used for editing tasks. Businesses in this industry are doing a good job of innovating new technologies to satisfy the demands of their customers, which will increase the video processing platform market demand.
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What are the Key Findings of the Report?

  • The market is growing because of the extensive usage of video processing platforms in a variety of fields, such as media and entertainment, gaming, advertising, online streaming, and more.
  • The video processing platform market segmentation is mainly based on the application, component, vertical, content type, and region.
  • North America dominated the market with the largest share in 2022.

Who are the Prominent Players in the Video Processing Platform Sector?

  • Ateme
  • Avid Technology
  • AWS Elemental
  • Amagi
  • Akamai Technologies
  • Beamr
  • Bitmovin
  • Brightcove
  • Evertz
  • Edgio
  • Haivision
  • Harmonic
  • Imagine Communications
  • InPixal
  • Kaltura

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Market Dynamics

Which Factors are Driving the Market Growth?

People prefer presentations or videos with a seamless flow and better visual quality, which makes efficient video processing platforms necessary, given the increasing popularity of streaming platforms like YouTube and OTT. Additionally, most video processing platforms provide adaptive streaming technologies like Dynamic Adaptive Streaming over HTTP live streaming, which can decrease buffering and enhance video quality, making it a great choice for video creators and boosting the video processing platform market growth.

What are the Latest Market Trends and Opportunities?

The increasing partnerships among the video processing platform market key players are widening the expansion of the global market. The market is growing due to the growing collaborations among industry participants for video processing platforms.

Moreover, demand for video processing platforms is driven by the need for codec technology, which is made possible by streaming services that use both novel and well-tested codecs to allow users to broadcast from a variety of devices.

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Overview of Top Segments

The Platform Sector Witnesses the Highest Growth

Over the forecast period, the platform sector is expected to increase at a compound annual growth rate primarily due to growing innovation among the players spurred by market competition. Key video processing platform market participants are being introduced by a number of platforms with capabilities, including AI-powered video editing and real-time video editing.

Also, platforms are becoming more and more popular among video creators because of their user-friendly interfaces, which offer a single location for all activities, from uploading videos to transcoding them.

Dynamic Ad Insertion Sector Accounts for the Largest Share

It might offer a better time to publish the advertisement to reach the target audience, which is why the dynamic ad insertion sector is becoming an important component of contemporary advertising and monetization tactics. In addition to sophisticated real-time statistics, it offers broadcasters and content producers monetization options. In the upcoming years, there will be even more development potential for dynamic ad insertion due to the increasing demand for advertising services.

The Real-Time/Live Sector Holds a Significant Revenue Share

Due to the large part of the rising demand for live streaming services on YouTube, the real-time/live category retained a sizable video processing platform market share. In particular, schools are offering live classes to address students’ questions right now. Increasing the quantity of free live classes is how educational coaching facilities are spreading their brand awareness. The need for video processing systems is expected to rise in the upcoming years as more educational institutions step up to strengthen their position in the market.

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Video Processing Platform Market: Report Scope

Report Attribute Details
Revenue Forecast in 2032 USD 20.40 Billion
Market size value in 2023 USD 7.17 Billion
Expected CAGR Growth 12.3% from 2022 – 2030
Forecast Year 2023 – 2032
Segments Covered
  • By Component
  • By Application
  • By Content Type
  • By Verticals
  • By Region
Customization Options Customized purchase options are available to meet any research needs. Explore customized purchase options

Regional Landscape

North America: Due to the increasing demand for home entertainment during free time from consumers, video processing platforms are becoming more and more necessary in the booming entertainment and media sector in North America. Examples of these platforms include Netflix, Amazon Prime Video, and others.

Asia Pacific: Due to the increasing number of people in the Asia Pacific having access to the internet, which is fueling demand for online streaming services in China and India in particular, the video processing platform market in Asia Pacific is expected to grow quickly. The region’s telecom providers are seeing more development potential due to the quick increase in internet access to a wider audience.

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Current Progresses

  • Ateme unveiled Atem Plus, a cloud-native SaaS product, in September 2022. It provides the superior video compression and transmission software of the corporation, together with its correctness, dependability, and dependability. Pay-as-you-go and subscription cloud service models are among the commercial cloud service providers and options that are now accessible.

Report Answers to the Following Questions

  • How big is the video processing platform market size and share?

Ans: The global virtual shopping assistant market was valued at USD 6.41 billion in 2022 and is expected to reach USD 20.40 billion by 2032, growing at a CAGR of 12.3% during the forecast period.

  • Which is the key segment in the video processing platform sector?

Ans: The real-time/ live segment accounted for the largest market share growing popularity of live streaming services.

  • Which region expected the fastest growth for the video processing platform industry?

Ans: Asia Pacific is expected to have the fastest growth due to the growing penetration of internet users.

  • Who are the top players in the video processing platform market?

Ans: The global players include Avid Technology, AWS Elemental, Haivision, Harmonic, and Imagine Communications.

Polaris Market Research has segmented the video processing platform market report based on component, application, content type, vertical, and region:

By Component Outlook

  • Hardware
  • Platform
  • Services

By Application Outlook

  • Video Upload & Ingestion
  • Dynamic Ad Insertion
  • Video Transcoding & Processing
  • Video Hosting
  • Content Rendering
  • Other Applications

By Content Type Outlook

  • Real-time/Live
  • On-demand

By Vertical Outlook

  • BFSI
  • Education
  • Government & Defense
  • Healthcare & Life Sciences
  • IT & Telecommunications
  • Manufacturing
  • Media & Entertainment
  • Retail & Consumer Goods
  • Other Verticals

By Region Outlook

  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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About Polaris Market Research:

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR’s clientele spread across different enterprises. We at Polaris are obliged to serve PMR’s diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR’s customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR’s customers.


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