Godrej Vikhroli Cucina, the owned culinary media platform of Godrej Industries Group, has released “Jingle Bells Unwrapped”, offering a modern interpretation of the popular Christmas song rooted in Indian urban life.
The track has been developed in collaboration with Voctronica and features Godrej Yummmiez alongside chefs Amrita Raichand and Ajay Chopra. It captures how celebrations are shaped by smaller households, city living and personal connections rather than conventional festive imagery.
Speaking about the Campaign, Sujit Patil, Chief Communication Officer, Godrej Industries Group said, “Vikhroli Cucina, our owned media platform for food lovers has come a long way in creating engaging content and spark healthy narratives. Festivals today are as much about mindful choices as they are about memorable moments. With our Christmas jingle for Yummiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing any of the fun, spontaneity or togetherness that make this season special. A quick, tasty snack can turn a rushed day into an evening of laughter around the table, and that is the spirit we have tried to capture. In line with our value of creating delight, we see Yummiez as a simple way to bring families and friends closer, one delicious bite at a time and we wish all a Christmas that is joyful and a little healthier.”
The company said the initiative aims to validate diverse expressions of celebration and highlight food as a key element that brings people together. The song underscores the idea that meaningful celebrations are defined by shared moments rather than scale or spectacle.
The release forms part of Godrej Vikhroli Cucina’s broader effort to create content around food, culture and evolving lifestyles in India.
