Online gambling is a popular hobby in India, regardless of what the legal status of online betting is. More and more such betting sites enter the Indian market, vying for customers’ attention. We are taking a look at how these sites compete for new Indian customers and how you can take advantage of that.
Why Betting Sites Compete for Customers
Considering the vast number of online betting sites available out there, it is not difficult to see why gambling sites need to attract new customers and stand out from the crowd. The competition is fierce.
Online gambling is big business. A betting site continuously needs new customers to remain competitive. They also need to retain existing customers. One of the best ways to do that is by offering big bonuses and regular promotions.
Customer Acquisition Through Attractive Bonus Offers
One of the first things you will see when visiting an online casino or bookmaker, is their welcome offer. Often, it is advertised in bold, bright letters, promising a lot of extra cash and more opportunities to win than you can imagine.
Just as often, however, the attached bonus conditions will reveal just how unattractive such a welcome offer can be. On the surface, they may look fantastic. But read the small print and you will find steep wagering requirements, capped winnings, and very little time to rollover your bonus.
So, how can you take advantage of such welcome bonuses regardless? And what is a truly attractive welcome offer?
Thankfully, there are helpful websites out there that review such betting offers regularly. They sift through all the bonus conditions and make recommendations about whether or not a bonus truly is what it appears to be.
Most betting sites will offer bigger bonuses, but not necessarily better bonus conditions. The trick is to know the difference. A massive bonus of an extra INR 20,000 is useless if you have 7 days to meet prohibitive wagering requirements of 50x the bonus money.
Instead, look for those offers that give you a lot of time to convert your bonus funds into real cash and that require wagering of 35x or less. Those offers exist because betting sites know that not everyone will fall for big bonus cash offers. This is how you can take advantage of a welcome offer.
Employing Brand Ambassadors
Extra cash to play with is just one way online betting sites use to compete for your attention. Another interesting approach is the use of brand ambassadors. In India, many bookmakers will try to contract famous cricket players to act as brand ambassadors.
You, the customer, will likely consider this a sign of trustworthiness and shared values. Seeing Virender Sehwag as the new brand ambassador at ComeOn!, the online casino and bookmaker, inspires confidence in the brand. After all, Mr Sehwag wouldn’t work with a brand that is not trustworthy!
Online betting sites want you to identify with their brand and employing brand ambassadors you admire is an excellent way to do that.
Can you use that to your advantage as well? Interestingly, in a somewhat roundabout way, you may just be able to. If, for instance, you sign up at ComeOn! and are unhappy with their services, you can at least call out Mr Sehwag for working with them. He is on Twitter and Instagram, which makes him accessible.
Better Odds Than the Competition
One of the most important ways for betting sites to compete for new customers and to retain them is by offering the best possible odds.
Customers will have a variety of reasons to sign up at one bookmaker or another, but when it comes to the prices they pay for a bet and the expected returns, getting the best odds is one of the main reasons to sign up anywhere.
Bookmakers make a profit on every bet that is placed at their site. The more customers they acquire, the better the odds they can offer. They can actually afford it.
On the other hand, smaller bookmakers may offer exceptionally good odds for the simple purpose of attracting new customers.
The best way for you to take advantage of this competition is by shopping around for the best odds and potentially signing up at more than one betting site. This way, you can always get the best odds for a given match, regardless of which bookmaker is offering them.
Final thoughts
There are many ways online betting sites compete for your attention as a potential new customer. If you do your homework and research the offers, bonus conditions, available odds and even the brand ambassadors, you will end up the beneficiary of this fierce competition.
It is important not to get blinded by big welcome offers or be tricked by exceptional odds that are only available during the IPL.
Remember that you get to choose the betting site that is fairest, most trustworthy and treats you well as a valued customer.
Disclaimer: The above-mentioned story is for information purpose only and the viewers are requested to look forward accordingly as IndiaShorts.com does not take any responsibility of the losses that may occur in further activities of traders and/or buyers.
