Indian Newspaper Society (INS) in a statement asked Google to properly share their ad revenue with the website versions of the newspapers.
L Adimolan, the president of INS, said in a letter to the country manager of Google India, that their company should “pay for the news generated by newspapers which employ thousands of journalists on the ground at considerable expense.” The letter also said that, “The Society also noted that publishers across the world have been raising the issue of fair payment of content and of proper sharing of advertisement revenue of Google. It has also noted that Google has recently agreed to better compensate and pay publishers in France, the European Union and Australia.”
INS also said that Google advertising system is very vague and that the newspapers are not aware of the advertising value chain Google has. They demanded more transparency in this.