Influencer Marketing Platform Market Worth $50.3 billion by 2028, Growing At a CAGR of 37.1% Report by MarketsandMarkets™

Chicago, March 22, 2024 (GLOBE NEWSWIRE) — The global Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024  and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms serve as the central hub for brands, facilitating global exploration of influencers for collaboration, hiring, and payment, while empowering influencers to seek brand partnerships. It acts as an invaluable assets for brands overseeing multiple influencers on a single project, automating tasks from result measurement to campaign monitoring. Ultimately, these platforms streamline operations, saving brands considerable time and effort.

Browse in-depth TOC on “Influencer Marketing Platform Market

387- Tables
53 – Figures
329 – Pages

Download Report Brochure @

Influencer Marketing Platform Market Dynamics:


  1. Growing landscape of social media platforms.
  2. Rising adoption of AI-driven solutions
  3. Growth of micro-influencers


  1. Complexity in RoI measurement.
  2. Issues related to fake followers and engagement


  1. Growing imperative to leverage influencer marketing platforms for deeper consumer connections.
  2. Rising shift toward OTT platforms and social media channels

List of Key Players in Influencer Marketing Platform Market:

  • Izea Worldwide (US)
  • Launchmetrics (US)
  • Triller (US)
  • Traackr (US)
  • Upfluence (US)
  • Meltwater (US)
  • (US)
  • CreatorIQ (US)
  • Later (US)
  • (US)

Get Sample Report @

Despite the abundance of influencer marketing platforms, each offers unique features for engagement, leaving room for growth and improvement within the industry. As brands continue to harness the power of influencer marketing, the evolution and enhancement of these platforms will remain pivotal in maximizing campaign effectiveness and ROI.

Based on offering, the market is further categorized into software and services. The software segment is further divided into software and services. The software segment is further divided into type, and deployment mode. Further, the type segment is bifurcated into web-based, and mobile-based. Based on deployment mode, the software is divided into cloud, and on-premises. Also, the services segment is further divided into managed services and professional services. Further, the professional services is divided into consulting, integration & deployment, and support & maintenance.

Based on application the market is further bifurcated into search & discovery, campaign management, analytics & reporting, content creation, influencer relationship management, compliance management, payment processing, product seeding, social listening, and other applications (marketing outreach, fraud management, affiliate linking, performance tracking). These applications empower businesses to effectively reach and engage their target audience, drive brand awareness and loyalty, and ultimately, achieve their marketing objectives in a dynamic and competitive market landscape.

Based on marketing type the market is further divided into thought leadership & industry expertise, content marketing & distribution, event promotion & attendance, product launches & announcements, lead generation& sales enablement, employee advocacy & brand endorsement, and other marketing types (product reviews & demonstrations, user-generated content campaigns). These marketing types allows businesses to prioritize and allocate resources effectively, tailor messaging and tactics to the unique needs of each segment, and maximize the impact of their marketing efforts in a competitive market landscape

Inquire Before Buying @

Based on end user, the influencer marketing platform market is bifurcated into retail & e-commerce (fashion & lifestyle, health & wellness, sports & fitness, food & beverages, and others), travel & hospitality, media & entertainment (gaming, advertising & marketing agencies, and  PR, and others), BFSI, automotive & transportation, education, healthcare & life sciences, and other end users (government, real estate, telecommunication). The influencer marketing platforms benefit end users by amplifying brand reach, driving sales, enhancing engagement, and fostering credibility through authentic endorsements across diverse industries.

The influencer marketing platform market has been segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The influencer marketing platform market has experienced exponential growth across all regions, driven by the increasing digitalization of consumer behavior and the rising demand for authentic brand engagement. Businesses across all regions are leveraging influencer partnerships to reach targeted audiences effectively. This growth is propelled by the accessibility of social media platforms, advancements in technology, and the expanding influencer ecosystem. As businesses recognize the power of influencer marketing in building brand awareness, driving sales, and fostering customer loyalty, the market continues to expand rapidly, offering opportunities for innovation, collaboration, and strategic partnerships across the globe.

Browse Adjacent MarketsSoftware and Services Market Research Reports & Consulting

Browse Other Reports:

Next Generation Emergency Response System Market

5G Services Market

Cloud Security Market

Artificial Intelligence Market

Smart City Platforms Market

CONTACT: About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email:

Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. IndiaShorts takes no editorial responsibility for the same.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Cookies Policy