Instagram has come up with shopping tags on its reels feature. The short video feature will have shopping functions which allows users, businesses and influencers to tag their products in reels, so viewers can check it out, buy or save it for later. This update also brings a branded content tag for influencers to use for paid posts. Instagram now offers shopping in all its formats, reels, IGTV, posts and stories. Shopping serves as a major source of revenue for Instagram and Facebook.