Instamart is expanding beyond everyday essentials with the introduction of a gold rate protection feature in partnership with Kalyan Jewellers.
The initiative allows customers to lock in gold prices ahead of Akshaya Tritiya and complete purchases at the lower of the locked or market price.
Customers can pre-book gold coins between April 10 and April 16, 2026, by paying a 5% advance starting at ₹500. Purchases can be completed on April 19 between 8:00 AM and 12:00 PM IST.
The move comes after Instamart reported a surge of over 500% in gold and silver coin sales during Akshaya Tritiya last year compared to Dhanteras.
Commenting on the initiative, Arjun Choudhary, VP Growth, Instamart, said,
“At Instamart, we’ve consistently looked to innovate around how Indians shop for precious metals during key occasions, from delivering 1 kg silver bricks during Dhanteras to introducing silver Rakhis for Raksha Bandhan. The gold Rate protection is a feature designed to help consumers navigate gold prices with greater confidence during the festival. By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value to consumers. This is quick commerce going beyond convenience to deliver meaningful value on culturally significant purchases.”
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,
“Gold rate protection has been a preferred feature across Kalyan Jewellers’ retail showrooms, offering customers greater assurance while planning their festive purchases. With Instamart, we are extending this for the first time to a quick commerce platform. As traditions evolve, we remain committed to making gold buying both meaningful and seamless.”
