The much awaited Media Rights Tender will be released by the BCCI in February. As informed by some sourced, the BCCI is looking to complete the sales process before the start of IPL 2022.
Global financial consultants KPMG has almost finalized the process of sales of rights & tender will be released in the 2nd or 3rd week of February.
The board and its consultants are more inclined towards conducting E-Auction process for the sale of media rights. The BCCI had earlier used the same process for the sale of India Cricket & BCCI’s Title Sponsorship rights & the results were good.
“Nothing is finalized as such but obviously e-auction gave good result for the sale of BILATERAL media rights. We feel e-auction is a right way to go & can drive best possible value for the rights”, said a top BCCI official.