Jerai Fitness Limited has announced a strategic partnership with Reebok to manufacture and distribute Reebok-branded fitness equipment across India and select neighbouring countries.
Under the agreement, Jerai Fitness will begin production and distribution from April 1, 2026, leveraging its fully automated manufacturing facility to scale operations and meet rising demand in the fitness equipment segment.
The collaboration introduces a commercial product portfolio spanning cardio equipment, free weights, and home-use fitness products, aligned with international quality and safety standards.
Rajesh Rai, Chairman & Managing Director, Jerai Fitness Limited, said, “By leveraging our advanced manufacturing capabilities and commitment to excellence, we aim to build long-term partnerships with foreign and domestic companies to manufacture high-quality products tailored to their specific requirements ensuring mutual growth and innovation”.
“This partnership marks an important step in expanding Reebok’s presence in the global fitness equipment category,” said Steve Robaire, EVP, Reebok at Authentic, the brand’s owner. “India represents a dynamic and fast-growing fitness market, and Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale. Together, we’re building a strong foundation to support athletes, gyms, and fitness communities across the region.”
Jerai Fitness, with over three decades of experience, serves a diverse customer base including gyms, corporates, government institutions, and individual users.
The partnership aims to strengthen Reebok’s footprint in the global fitness equipment category while tapping into India’s growing fitness market.
