Kanye West, never one to shy away from controversy, has once again called out Adidas after his Yeezy website was buried in Google search results, with the German sportswear giant’s website taking the top spot. West shared a screenshot on Instagram showing the issue and used his signature bold style to address Adidas directly, accusing them of “holding him back.” He criticized the brand for its past collaboration with him and emphasized that their partnership was over, pointing to their alleged attempts to intimidate and oppress him, especially following his public stand for himself.
In his post, Ye also pointed to his longstanding issues with Adidas, including accusations of design theft and the alleged freezing of his accounts. He didn’t hold back in his criticism of other figures, including designer Jerry Lorenzo, whom he accused of being “corny and disloyal” for continuing to work with Adidas after how he was treated. West further claimed that many within the industry, including those with their own clothing lines, were using his brand for personal gain, pretending to be friends while promoting their own lines.
In his typical larger-than-life style, Kanye made it clear that for him, it’s “Yeezy over everything” and that he intends to dominate the fashion game, burning down luxury fashion standards with his Yeezy vision. He shared how his website earned $100 million in its first six months, despite setbacks, and even boasted about selling over a million pairs of pods.
In closing, Ye declared that Yeezy is for the people, and he intends to make his mark without being anyone’s platform or stepping stone. His post was as much about defending his brand as it was about making a statement on his own success and future dominance.