Business Wire India
Kati Patang Lifestyle Limited has launched Freedom Lager – Motoverse edition, the ultimate expression of motorcycling culture. This first-of-its-kind product debuted at the Motoverse 2025 – an immersive three-day festival in Goa, where thousands of riders and enthusiasts from diverse backgrounds converged in rides, races, workshops, and performances – all unified by their love for everything motorcycling.
Freedom Lager is a light-bodied, corn-kissed lager brewed with locally sourced non-GMO Indian corn – crisp, refreshing, and sessionable. Crafted for explorers, it embodies the shared spirit of independence, discovery, creativity, and cultural belonging. The packaging boldly states “Don’t mix beers with gears,” prioritizing responsibility while celebrating exploration.
A Partnership for Scalable Growth
Motoverse is the ultimate expression of Royal Enfield’s mission of helping build motorcycling culture, not just machines. It is a convergence point where diverse affinity groups and sub-cultures gather to find a common, powerful rhythm – the unifying element being their love of Pure Motorcycling.
For Kati Patang, this marks a step toward a community-led lifestyle brand rooted in shared experiences. The launch kicked off in Goa, with plans to expand to 3-4 new markets in 6-9 months.
Shantanu Upadhyay, Co-founder & CEO, Kati Patang Lifestyle Limited, said, “By launching the Freedom Lager Motoverse edition, we are deepening our commitment to experiences and communities that bring people together through music, art, movement and discovery. We intend to scale Freedom Lager across India over the next three years with a strong focus on community relevance, responsible consumption and cultural credibility.”
Redefining Premium Alcohol Through Community and Culture
The launch aligns with a rising trend in India – the convergence of alcohol brands with culture, lifestyle, and experiential consumption. Freedom Lager positions Kati Patang firmly within this shift by building a scalable platform rooted in community belonging rather than purely in distribution.
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