Kim Kardashian is facing backlash online for promoting her clothing brand, Skims, while Los Angeles battles devastating wildfires. Despite her massive social media influence, the reality star remained silent on the crisis, which didn’t go unnoticed by the internet.
On the night of January 7, just hours after the Palisades fire broke out, Kardashian shared a promotional post about Skims’ Winter sale, urging followers to shop discounts of up to 50% and “start 2025 looking your best.” Meanwhile, Skims’ official Instagram page continued pushing sales, prompting criticism from users who felt the timing was tone-deaf.
The comment section quickly filled with frustration, with one user writing, “How about making a post of resources for LA and what Kim and Skims are doing to help?” Another slammed the star for prioritizing profits during a crisis, saying, “Still trying to make money while fires are destroying homes.”
Some even contrasted Kim’s silence with her sister Khloé Kardashian, who acknowledged the wildfires. One commenter called Kim out for being materialistic, stating, “WHAT ABOUT CALIFORNIA? All you care about is yourself and money! Khloé is the REALEST, that’s why I love her so much.”
As the fires continue to impact communities, many are now waiting to see if Kardashian will respond to the criticism or take action to support relief efforts.