Kriti Sanon is having quite a week. The actor recently celebrated her 35th birthday in the scenic town of St Tropez, accompanied by her sister Nupur Sanon and rumoured boyfriend Karan Bahia. But that’s not the only reason for celebration.
Her beauty and skincare brand Hyphen has completed two years and crossed a whopping ₹400 crore in gross revenue, making it a double milestone for Kriti.
Hyphen was launched on Kriti’s 33rd birthday in July 2023. Reflecting on the brand’s journey, Kriti shared, “The past two years have been nothing short of incredible. Building HYPHEN from scratch has been one of the most personal and fulfilling journeys of my life. Watching it grow from an idea into a brand that so many of the consumers now trust and love — still feels surreal.”
Tarun Sharma, co-founder and CEO of Hyphen, highlighted the brand’s achievements, “Crossing ARR of ₹400 crore in gross revenue on the second birthday of HYPHEN and having a loyal customer base of 60% repeat consumers, it’s been nothing short of incredible.
From 1 million to 4 million consumers in just a year, across 19,000+ pin codes, this has been possible because we understood the consumer, created a category and chose the correct sales channel, alongside a sharp product strategy with data-driven execution.”
Kriti also noted that this is just the beginning for the brand. “We continue to hyphen skincare with innovation and grow alongside a community that makes it all so worth it. Happy 2 years to us!” she said.
Meanwhile, Kriti continues to shine in her acting career. Her last release, Do Patti, in which she starred alongside Kajol in dual roles, was a success on Netflix. She will next be seen in Tere Ishk Mein opposite Dhanush.