Bollywood superstar Aamir Khan is gearing up for a blockbuster 2025 with multiple projects, both as an actor and producer. His slate includes Lahore: 1947, Sitaare Zameen Par, Ek Din, and Pritam Pyaare. Among these, Lahore: 1947, directed by Rajkumar Santoshi and starring Sunny Deol, is set against the India-Pakistan partition. The film is in the editing stage, with Aamir eyeing an August 2025 release to coincide with the historical event’s anniversary.
Aamir reportedly cracked a Rs 70 crore deal for Lahore: 1947 with a leading player but refunded the amount to explore alternative digital strategies. Sources suggest he is in talks with YouTube to revolutionize film releases. Options include direct-to-digital premieres, post-theatrical streaming, and pay-per-view models.
“Aamir believes in creating unique experiences for audiences. He is against using established platforms and wants to leverage YouTube to showcase his films in innovative ways,” revealed a source.
Initial reports about Lahore: 1947 are promising, with the film said to feature high-intensity drama and larger-than-life moments. Aamir’s collaboration with YouTube could mark a significant shift in how Bollywood films are distributed digitally.By reimagining the digital space, Aamir aims to set a precedent for other filmmakers, potentially reshaping how Indian cinema engages with global audiences. Fans eagerly await updates on his ambitious ventures.