Lavie Sport’s DC Super Heroes-Inspired Collection Sells Out in a Flash: Record-Breaking 48-Hour Triumph

MUMBAI, India, Feb. 20, 2024 /PRNewswire/ — In a remarkable turn of events, Bagzone Lifestyles Pvt. Ltd., the parent company of Lavie Sport, announces the complete sell-out of the Lavie Sports’ DC Super Heroes-Inspired Collection within a record-breaking 48 hours of its official launch. The overwhelming demand for this exclusive collaboration with Warner Bros. Discovery Global Consumer Products underscores the unmatched popularity of iconic DC Super Heroes, such as Superman, Batman, and Wonder Woman. These characters are seamlessly integrated into high-quality fashion accessories inspired by these globally recognizable Super Heroes.

Lavie Sport's new collection featuring iconic DC Super Heroes, Superman, Batman, and Wonder Woman

The debut collection, featuring eight carefully curated SKUs with iconic DC Superheroes like Superman, Batman, and Wonder Woman, experienced an unprecedented rush from the moment it hit both online and offline shelves. The collection captivated consumers with its fusion of iconic DC Superheroes and high-quality design and became an instant sensation, resonating with fans across diverse age groups. The swift sell-out signifies the immense popularity and resonance of iconic DC Super Heroes with fashion enthusiasts.

Key Highlights:

Record-Breaking Success: The collection inspired by DC Super Heroes such as Superman, Batman, and Wonder Woman sold out within an astounding 48 hours of its debut, showcasing an unprecedented level of demand.

Style Surge: Enthusiastic fans and fashion enthusiasts flocked to both online and offline stores, quickly grabbing the limited-edition backpacks featuring DC Superheroes Superman, Batman, and Wonder Woman.

Industry Impact: The rapid sell-out cements the collaboration as a trailblazer in the fashion accessories industry, setting new standards for the intersection of entertainment and style.

Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., commented, “This collaboration between Bagzone Lifestyles and Warner Bros. Discovery Global Consumer Products promises to redefine the fashion accessories industry, where iconic characters seamlessly merge with high-quality fashion, setting a new benchmark for style and entertainment. We aim to captivate and inspire customers by providing more than just bags; we offer a tangible connection to stories and characters that deeply resonate with our collective imagination. The collection inspired by DC Super Heroes serves as a timeless testament to the enduring impact of storytelling and the ability of cherished characters to inject our lives with joy and excitement.”

The collection is set to be restocked soon and will be available for purchase on the e-commerce website – https://www.lavieworld.com/

About Bagzone Lifestyles Pvt. Ltd:

Bagzone Lifestyles Pvt Ltd, a trailblazer in the fashion and lifestyle industry, which boasts an impressive portfolio of brands, including Lavie, Lavie Sport, and Lavie Luxe. With a diverse product range that spans from handbags to wallets and travel accessories, Bagzone is renowned for its commitment to quality, innovation, and sustainability. The company’s craftsmanship is impeccable, ensuring that each item is not only stylish but also built to last. What sets Bagzone apart is not just its brands but also its state-of-the-art R&D and manufacturing facility located in Nashik, which is the largest integrated facility in South Asia, spread across a sprawling 5 acres and 150 thousand square feet.

This facility houses 12 departments, ensuring top-notch quality. It includes an impressive lab test department and employs cutting-edge technology, such as CNC equipment, SAP, and automated machinery. The company is committed to sustainability, utilizing in-house solar power and planning ISO and TUV implementation. Bagzone’s dedication to innovation and excellence sets it apart in the fashion and lifestyle industry.

About Lavie Sport:

India’s largest and most beloved handbag brand, Lavie, has undergone a remarkable transformation by expanding its product portfolio and venturing into the unisex accessory domain with the launch of Lavie Sport. Bolstered by the charismatic presence of brand ambassador Ranveer Singh, Lavie Sport has rapidly emerged as India’s premier active lifestyle brand. Within a mere four years, it has firmly established itself in four prominent categories: Backpacks, Duffels, Gym Bags, and Wallets, all expertly crafted for peak performance. Lavie Sport’s ethos revolves around the four pillars of Durability, Efficiency, Functionality, and Security, exemplifying its commitment to designing products that enhance the active lifestyles of its diverse clientele. Offering a unisex catalog and gender-neutral products, Lavie Sport has swiftly become the youth’s preferred brand, masterfully blending classic and contemporary designs that resonate with the modern lifestyle.

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About Warner Bros. Discovery Global Consumer Products (WBDGCP):

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About DC:

DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels.  DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service.  Learn more at DC.com

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