Business Wire India
iPrudent (formerly Prudent Asset India Pvt Ltd), a leading mutual fund distribution and wealth management firm, through its mutual fund investment platform MF Bharat, today announced a focused initiative aimed at expanding mutual fund participation among gig workers and investors across Tier 2 and Tier 3 cities in India.
MF Bharat is built on the belief that mutual funds are one of the most disciplined and structured vehicles for long-term wealth creation. By combining professional fund management, structured investing discipline, and the power of compounding, the platform aims to enable every Indian- regardless of income level, geography, or background- to participate in India’s growth story.
Despite India’s growing financial awareness, mutual fund penetration remains concentrated in urban and financially aware segments. A large part of the population, especially gig workers and individuals in smaller cities, continue to remain outside the formal investment ecosystem. MF Bharat aims to bridge this gap by focusing on accessibility, simplicity, and education-led investing.
The platform is specifically designed to serve gig workers such as delivery partners, drivers, freelancers, and daily wage earners, as well as first-time investors and households in Tier 2 and Tier 3 cities. These segments often have the discipline to save but lack structured guidance and access to formal investment platforms.
The platform recognizes a powerful shift in behavior- where even small daily savings can become the foundation of long-term financial security. MF Bharat enables individuals to start investing with as little as Rs 100, Rs 200, or Rs 500, making investing not just accessible, but truly inclusive.
Over time, these small contributions can help individuals build meaningful financial milestones- whether it is purchasing a washing machine, refrigerator, two-wheeler, funding education, or planning for major life goals– transforming investing from a complex financial activity into a practical tool for everyday progress.
MF Bharat simplifies the investing journey by combining technology with financial expertise, enabling users to start investing with ease, clarity, and confidence. The platform focuses on making mutual fund investing intuitive, transparent, and accessible in a language and format that everyday investors can relate to.
“This initiative is not just about expanding access- it is about reshaping the way India invests. Our goal is to ensure that every hardworking individual, especially in emerging India, gets an equal opportunity to participate in long-term wealth creation,” said Sunil Gupta, MD & CEO, MF Bharat.
“Our focus is to build a truly inclusive investment ecosystem where structured investing reaches beyond metros. By focusing on gig workers and Tier 2 & 3 cities, we are addressing the real India that has traditionally been underserved by formal financial systems,” added Rajnish Mehan, Chief Business and Strategy Officer.
Through this initiative, MF Bharat strengthens its commitment to financial inclusion by combining technology, investor education, and simplified investing tools. The platform aims to empower millions of first-time investors to move from saving to investing in a disciplined and structured manner.
As India continues its journey toward becoming a more financially inclusive economy, MF Bharat positions itself as a bridge between aspiration and access, enabling wealth creation for every segment of society.
For more information, visit: https://mfbharat.live/home.
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