Model S Plaid to be launched by Tesla against Mercedes and Porsche

A high-performance version of the Model S shall be delivered by Tesla Inc on Thursday. To fend off rivals such as Porsche, Mercedes-Benz and Lucid Motors in the luxury electric vehicle market along to reignite interest in the nearly a decade old sedan.

With a sleek design and long driving range, Tesla redefined electric cars in 2012 when it launched its high-end Model S, although it is facing a raft of new challenges.

The delivery of the first Model S Plaid at the US factory in Fremont, California is planned to be live-streamed by the automakers at 7 pm local time (0200 GMT on Friday).

The new model has been promoted a couple of times by CEO Elon Musk on Twitter although he has not said whether he will take the stage or no. The model is priced at $129,990 against a long-range Model S with a price of $79,990. As compared to the price displayed on the Tesla website on Wednesday, the latest price for Model S is $10,000 more.

According to Jessica Caldwell, executive director at car information provider Edmunds, The Model S has not gone through a major change in terms of looks over the past almost a decade.

A delay along with some controversy over an expected airplane-style yoke steering wheel has been faced by the Model S Plaid who’s launch has already been showcased online. Another Model S Plaid+ has been cancelled by Elon Musk which would have had a 33% higher driving range than the Model S Plaid.

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