Amid the growing popularity of these platforms, Centre has shown concern over the kind of content available on OTT platforms.
The Indian government could soon legislate a new rule to help producers self-regulate content on OTT platforms. According to The Economic Times, the new IMAI (Internet and Mobile Association of India) has finalized an ‘implementation toolkit’.
The government had previously rejected this suggestion as it lacked independent third-party monitoring. However the new toolkit comes with the ethics code and also defines a framework for self-regulation.
The upcoming toolkit could include a body that will take care of consumer complaints and appeals. The government, however, will not be a censor board to control the kind of content on OTT platforms.
This comes during the time when popular OTT shows like Tandav, Mirzapur are under the scanner for allegedly hurting religious sentiments or for showing politically sensitive content.