In a move that strengthens its offline retail push, Pepperfry has launched its first factory outlet in India, located in Pune. The opening marks its sixth physical store in the city.
The outlet has been positioned as a sofa-focused experience centre, offering a wide selection of living room furniture. Customers can interact directly with materials, upholstery and designs, addressing a key gap in online furniture shopping. The store also introduces customisation options, enabling buyers to tailor products based on their specific needs.
Pepperfry said the factory outlet model is intended to improve accessibility while showcasing a broader assortment of products.
Commenting on the launch, Ashish Shah, Founder and CEO of Pepperfry, said:
“Pune has been one of our strongest growth markets, and we are excited to introduce our first factory outlet in India with this launch. This is just the beginning — we are aggressively expanding our footprint across geographies to bring Pepperfry closer to our customers. With this new format, we aim to create a more immersive buying experience, where customers can engage with our products — from comfort to fabric and customization — before making a decision.”
The company has seen steady traction in Pune, making it a critical market for expansion. With this launch, Pepperfry continues to invest in its omnichannel strategy, integrating offline retail with its digital platform.
